Latest Industry News
Assupol celebrates those who serve through new brand campaign
Assupol Life’s new brand television commercial was launched at Nu Metro Menlyn, at an event that was reminiscent of a blockbuster preview. Except at this preview, the cast members of the commercial were pleasantly surprised to see that they were the stars being honoured by Assupol Life. The television commercial is the evolution of Assupol’s... Continue reading→
New media research structures and surveys tentatively embraced by industry
Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for the Publisher Research Council (PRC). The objective was to determine and measure perceptions of the new JIC’s vs SAARF, and to determine whether new media research is meeting the needs of users and to ascertain... Continue reading→
Digitalisation, Fake News and Integrity: The Changing Landscape of PR Globally
The International Public Relations Network provides global in-sight on how PR agencies are adapting to the new PR trends Is PR evolving into a digital only world? According to a recent, global survey conducted on behalf of the International Public Relations Network (IPRN), 58% of PR agencies believe classic Public Relations is changing as... Continue reading→
Amfi Craft appoints Boomtown for debut marketing push
Amfi Craft has appointed Boomtown as lead agency for its global glass fibre and reinforced plastic and polyurethane business, starting with a brief to develop its brand and corporate identity. The independent agency has been hired with a remit including global brand positioning, integrated communications strategy and creative. Amfi Craft hasn’t invested in marketing until... Continue reading→
The MediaShop empowers from within
South Africa’s top rated media agency, The MediaShop, is committed to the development of young media practitioners within the advertising space. The agency has been running an effective internship programme for a number of years and also tries to employ all of them on a permanent basis once they have completed the programme. On 1... Continue reading→
Nfinity Group partners with Brand Game Shows
In an exciting new venture for its stable of media companies, The Nfinity Group, headed by media entrepreneur Ken Varejes enters the Television and Radio broadcast spheres. The company is proud to announce a new partnership with an innovative consumer engagement broadcaster in the form of the Brand Game Shows and its creator Craig Clay-Smith.... Continue reading→
The Internet Is Sadistic
At The Jupiter Drawing Room CT, we’ve made a few observations about the Internet. Some of these observations will not be new to you, but here goes: The internet is a made of every demographic imaginable every group, every niche, every massive collective. Within this collective, we are all still humans and humans have certain... Continue reading→
Ads24’s Kuier community: Friends, who read together, stay together
The literal translation of the word kuier is “to visit”, but the actual meaning carries far more weight and is a versatile Afrikaans word, meaning getting together for meaningful conversations over coffee, a meal, a braai or perhaps a few drinks. It’s a word that carries the notion of warmth, family and friendship that endures... Continue reading→
Nielsen Sports launches new fan segmentation tool
Nielsen Sports has launched its first Fan DNATM report in South Africa, which features a new way of segmenting sports enthusiasts and shows that South African fans are blazing a trail in terms of their lifestyles, interests and media consumption patterns making them a highly nuanced and at times hard to understand market. The local... Continue reading→
2019 Nedbank IMC Conference ahead of the game with live streaming on Facebook
With under a week left before the 2019 Nedbank IMC Conference kicks off on 14 March 2019, it is set to be the biggest IMC conference to date with over 600 delegates attending. “We are very excited to be welcoming so many industry players and specialists under one roof. The event was sold out over... Continue reading→