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Nerd academy programme launches in the Karoo

Piehole.tv and ProcurementExpress.com use innovative ways to create local employment. A nerd alert has been issued by the Karoo Tech Hub, an initiative run by video production company Piehole.tv in collaboration with ProcurementExpress.com.  With an estimated 45% unemployment rate in the Eastern Cape, the tech hub has launched a free programme called the Nerd Academy... Continue reading

24.com and The SpaceStation tee-up for the future

With an ever-changing digital landscape continuing to evolve at a rapid pace in South Africa, 24.com has made some strategic changes to its organisational structure – integrating its sales division, The SpaceStation, with its publishing business unit, and establishing a new commercial unit focusing on data-driven sales technology. Andreij Horn, CEO of 24.com, says two... Continue reading

Primedia Outdoor becomes official member company of Proudly SA

The largest wholly South-African-owned outdoor advertising media specialist continues its endeavours of patriotism as Primedia Outdoor officially becomes a member company of Proudly South African in efforts to contribute to economic growth and prosperity in South Africa. The leading “buy local” initiative was established in 2001 out of socio-economic necessity to address job creation and... Continue reading

Five reasons your PPC campaign isn’t getting you leads

For any company, from small entrepreneur to blue chip corporate, Google AdWords provides the tools to unlock a wealth of new business. But, just as Pay-Per-Click (PPC) may provide amazing opportunities and leads aplenty, if not set up correctly, it has the potential to blow ad budgets and quickly snowball marketing costs to devastating levels.Although... Continue reading

Management changes at Creative Spark, Buckland to focus on Burn Media

Digital Agency Creative Spark today announced management changes at the company, with its founder, Matthew Buckland, moving from his Chief Executive position to focus on news and media outlet, Burn Media. Tanja Lategan, Managing Director of Creative Spark, expressed support for this move. Says Lategan: “While myself and the Creative Spark team are incredibly sad to see... Continue reading

Independent South African research reveals cinema ads deliver strong ROI

Independent research into cinema advertising in South Africa has highlighted the power and impact of the medium. Karen Bailey, managing partner of Cinevation and general manager of Popcorn Cinema Advertising Sales, says a local media return on investment benchmark from Nielsen Advanced Analytics has revealed that digital and cinema demonstrated the best ROI across all... Continue reading

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