Latest Industry News
Josephine Buys appointed CEO of PRC
The Publisher Research Council (PRC) is delighted to announce that Josephine Buys has been appointed as its CEO. Josephine has a diverse and passionate career history in publishing and marketing, most recently growing and transforming the IAB SA as its inaugural CEO. The PRC has been conducting pioneering studies in the publishing space since 2016.... Continue reading→
CNN International learns how African companies are learning Chinese etiquette
On CNN’s Marketplace Africa, host Eleni Giokos learns how African companies are being educated on Chinese business etiquette to get an edge over the competition and help close deals with Chinese investors. Throughout the programme Giokos speaks to a range of industry experts including Director of the Mandarin Training Centre, Lucia Hau-Yoon, and Managing Director... Continue reading→
It pays to be emotional
by Pippa Scaife, Commercial Director, Emerging Brands, CNN International Commercial. I am a ‘feminist’. It’s a title that’s crept up on me over the last few years, as I’ve become increasingly impassioned about gender equality and increasingly frustrated by the constant barrage of news stories suggesting that we don’t yet have it. Once upon a... Continue reading→
Ogilvy Emerges Triumphant At The 2019 SABRE Awards
Ogilvy has emerged triumphant in the global PR industry’s prestigious Sabre Awards for the Africa Region, with Ogilvy offices capturing 43% of all trophies awarded. Ogilvy won a total of 16 awards. The official awards ceremony will be held at the Kigali Serena Hotel in Kigali, Rwanda, on Thursday, 16 May. “The past two African... Continue reading→
SA INC: spreading South Africa’s good news
Spreading the good news is at the heart of SA INC., a new 20-part series set to air on local TV channels with the objective of changing the narrative in South Africa to highlight and celebrate the country’s successes and achievements. Running intermittently from this month for most of 2019 on eTV, SABC 2 and Business Day... Continue reading→
BCW Africa Takes Four Golds at the SABRES
BCW (Burson Cohn & Wolfe), a leading global communications agency, has scooped four Gold Awards and eight Certificates of Excellence at the 2019 African SABRE Awards. In addition, Blast BCW in Mauritius has been shortlisted for the Platinum ‘Best in Show’ SABRE Award, which recognises the best African campaign of the year. Robyn de Villiers,... Continue reading→
A Golden Night For Ogilvy At The 2019 IAB Bookmark Awards
Once again Ogilvy and its clients managed to lead the Bookmarks in the increasingly important categories of Mobile, CRM, Loyalty programmes, Gamification, Content Strategy, Online video and Social Media. The awards are an initiative by the IAB (Interactive Advertising Bureau of South Africa) to “celebrate excellence in digital” and acknowledge the impact digital campaigns can... Continue reading→
Caxton Excellence Awards acknowledges its local talent
Celebrating its 30th year in existence, Caxton’s annual Excellence Awards has acknowledged the contributions of its sales and editorial staff and management of its local free and sold newspapers. At this year’s awards, R275 000 was distributed in prize money with George Herald being named the Best Sold Newspaper; The Randburg Sun as Best Free Newspaper... Continue reading→
Nfinity Group hosts Pepe Marais
Each month the Nfinity Group, through its #PowerHour initiative, hosts entrepreneurs that have excelled in their specific fields of industry. They are invited to share their business and life lessons with Nfinity’s clients, media and creative agencies and partners in the advertising industry. This month on the 10th April, the Group is excited to host... Continue reading→
Evidence Based Marketing – what is it and why do we need it?
The concepts of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing are enough to make any marketer head for the hills out of the sheer fear of not knowing where to begin. Kirsty Dugmore of SugaSpice puts it simply. The truth of the matter is that evidence-based marketing needn’t be intimidating. Plainly put, this ground breaking... Continue reading→