Latest Industry News
Vega reveals new website built by top-achieving alumni
Vega, a brand of The Independent Institute of Education (The IIE), ‘flicks the switch’ on its new website on Friday 9 March. The new site, completed by Conversation LAB – a business founded and staffed by Vega alumni – follows simplistic design with a grid layout created through playful use of form, clean lines and...
‘#NotSorry’ on International Women’s Day
On Thursday, March 8th, New Honor Society, a FCB Family female-led creative boutique agency in the USA, launched.s a campaign for International Women’s Day called #notsorry that aims to inspire confidence in women to combat their historically-based social reflex to apologize unnecessarily. “Sorry” has become a word used often unconsciously to be polite or to... Continue reading→
Dave Roberts to lead the OOH businesses for Primedia
Effective from 1 February 2018, the Primedia Unlimited business cluster will report to Dave Roberts, current CEO for Primedia Outdoor and Primedia Outdoor Africa. Dave will be responsible for the integration and executive management of the Primedia OOH businesses. The new reporting lines of the Primedia Unlimited businesses is part of the roll-out of Primedia’s... Continue reading→
Artifact SA’s new partner
After two years of actively searching for the right partner to add value and grow the business, Artifact SA has completed a new partnership, taking the group to a level 4 BBBEE service provider under the new Marketing Advertising & Communications (Mac) Charter to be implemented next month, placing it well ahead of the competition. Artifact Managing Director Andy... Continue reading→
Five Roses goes on a journey to Sri Lanka with M&C Saatchi Abel
Sri Lanka is the magnificent location of Five Roses’ new ad, selected not only because of its historic contribution to tea culture (Five Roses’ Ceylon Blend does, after all, begin in the tea fields of Sri Lanka – the home of Ceylon tea), but also because of the feeling of wonder and magic that is... Continue reading→
Digitally-driven education platforms key to South African youth
South Africa’s ongoing education crisis, specifically access to schooling and learning material has been well publicised. Government has responded with subsidy offers, but simply providing financial aid does not solve the crisis that South Africa faces. Compounding the issue is the fact that universities are at capacity, with no new plans to build more facilities.... Continue reading→
The Huggies® Baby Marathon wins at the IAB Bookmark Awards 2018
The Huggies® Baby Marathon campaign recently won five awards at the 2018 IAB Bookmark Awards. The Bookmark Awards sets the benchmark for tech, digital and leading-edge innovation. The award-winning work also inspires and educates the industry about the power to build brands through creative and high impact digital executions that deliver measurable results. The Huggies®... Continue reading→
Local Celebri-Tea, ‘Rooibos’, Makes It Into Marvel Comics!
American media and entertainment giant, Marvel Comics, isn’t an easy medium to break into, however our local celebri-tea, Rooibos, received a mention in the most recent edition of She-Hulk when psychiatrist, Flo Mayer, offered Jennifer Walters (also known as She-Hulk) a cup of… wait for it… ‘Rooibos tea’ to calm her down. Adele du Toit,... Continue reading→
TLC and Hubble sign new advertisers
Primedia Unlimited’s indoor lifestyle advertising specialists TLC and Uber’s preferred in-vehicle entertainment partner, Hubble, have jointly signed advertising deals with Samsung, VISA and Nescafe Gold. “TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform in which... Continue reading→
Data driven audiences in brand safe environments
The way in which readers and users are engaging with publications has been, and is, changing. To stay ahead publishers must evolve and diversify their revenue streams or risk being left behind. The shift to a data-driven advertising world is in full swing and Caxton is at the forefront of digital innovation, ensuring consumer-insight-driven... Continue reading→