Latest Industry News
Who is the Coolest OG?
In this first-to-TV production, 12 of the Coolest OG’s are competing for a R100 000 grand prize by going through a series of fun and really cool challenges to see if they are truly THEE COOLEST OG. Contestants will go through different challenges in each episode to see who will ultimately win the title of... Continue reading→
Boomtown’s new campaign for Maxeco celebrates 30 years – 10-million pairs – of iconic safety footwear
South Africa’s iconic safety footwear brand, Maxeco, celebrates 30 years – and 10-million pairs – of protecting the country’s hardworking workforce with a new campaign from Nelson Mandela Bay agency, Boomtown. Maxeco’s owner, Lemaitre, is a pioneer of South Africa’s safety footwear industry. In 1991, it used its first direct injection moulding machine to create... Continue reading→
RAPT Creative wins business in Europe, opens offices in the UK and Ukraine
On the back of substantial new business won in Europe at the end of 2020, RAPT Creative has opened satellite offices in the United Kingdom (London) and Ukraine (Kiev). RAPT’s presence in Europe will be overseen by the agency’s Head of Strategy & Consumer insight, Genevieve van Vuuren, who is based in London. A strategic,... Continue reading→
For the love of convenience
By Megan Walker, Senior Media Strategist at The MediaShop Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After fetching one child from school to drop off at an extra mural recently, he asked to grab something to eat... Continue reading→
The MRF releases MAPS Wave 1 data
The Marketing Research Foundation (MRF) has made available a limited release of the demographics and segmentation of the first wave of MAPS (Marketing All Product Survey) data to all users. This data can be accessed via all software bureaux. “We’re extremely excited to share topline MAPS Wave 1 results with the media and advertising industry,”... Continue reading→
FoxP2 brings experienced strategy, management brain into the fold
FoxP2 has brought Sello Leshope, an industry veteran with many years of strategy development and business management experience as well as Loerie and Apex Awards wins to his name for both copywriting and strategy, into its fold as Strategic Planning Director effective April 1. Leshope joins FoxP2 from Ogilvy Africa where he was previously the... Continue reading→
Eskort rolls out an out-of-home campaign to start conversations with Mzansi
Eskort recently took to market its new repositioning brand campaign. The campaign celebrates South African heritage in its new look and feel, while speaking to the heart of Mzansi in her native tongue. The repositioning brand campaign launched with an on-going out-of-home tactical approach to outdoor advertising to bridge the gap between conventional marketing communication... Continue reading→
Just how ‘nano’ is the Nano Influencer’s impact?
By Colin Ramparsadh, Business Unit Manager at The MediaShop The very mention of influencer marketing conjures advertisers to think of celebrities purely on a micro and macro level. Using influencers in a campaign is an expensive exercise, not excluding the possibility of a celebrity being caught in a scandal and how it will negatively affect... Continue reading→
Eskort’s digital campaigns smash expectations
93-million impressions, 15.7-million reach and 7.2-million engagements – these are the record-breaking results achieved by Eskort in just five months for its ALWAYS ON digital campaign created by MetropolitanRepublic and their newly acquired digital agency, 8909. The manufacturer of South Africa’s best loved pork brand recently repositioned with a brave ambition – to redefine the... Continue reading→
Global brands question media transparency in Africa: MediaPath opens its doors in SA
In early 2017, P&G’s chief brand officer, Marc Pritchard, delivered what was billed by Marketing Week as ‘the most important speech in marketing.’ He called for transparency in media buying and viewability and observed, “we have a media supply chain that is murky at best and fraudulent at worst.” Now, four years on, did Pritchard’s... Continue reading→