Latest Industry News
Toyota SA takes the esports high ground with the launch of The Toyota Gaming Engine
Following a strategy developed by its activation and sponsorship agency, Brand Inc, Toyota South Africa has taken the esports high ground with the launch this week of The Toyota Gaming Engine (TTGE). The launch of TTGE is yet another world-first first for the South African-based vehicle manufacturer, being the first of the businesses within the... Continue reading→
Ongama Zazayokwe joins RAPT Creative
Ongama Zazayokwe has joined South Africa’s trailblazing through-the-line marketing and experiential agency, RAPT Creative, as Creative Director. Born and bred in Soweto, Zazayokwe interned at FCB Joburg before joining Ogilvy & Mather, and then collaborating on the I See A Different You project, which started as a blog and evolved into a small agency and... Continue reading→
2021 Effie Awards South Africa announces 38 Finalists
The Association for Communication and Advertising (ACA), organiser of the Effie Awards South Africa has announced that 38 finalists have made it through the first round of judging. Finalists will be competing for a highly coveted Effie in the inaugural Effie Awards South Africa. A total of 106 entries across 47 categories were adjudicated by... Continue reading→
BRC announces interim results to the TAMS audit
In the beginning of 2021, The Broadcast Research Council of South Africa (BRC) announced its intention to commission a more comprehensive TAMS (TV Audience Measurement Survey) audit due to rapid changes in the video viewing landscape, a rise in zero ratings, loadshedding and greater challenges faced by technicians servicing the TAMS panel due to COVID-19.... Continue reading→
Digital Devaluation is rife – go for quality not quantity
By Andrew Dabbs, Digital Media Strategist at The MediaShop A trap that many digital departments tend to fall into is to buy the cheapest online inventory, regardless of whether they are sites that you or your clients would usually steer far clear of. Justifying cheap inventory for the sake of ‘audiences’ will only hurt the... Continue reading→
Ultimate Braai Master is returning for Season 7
What comes to mind when mentioning a South African social custom or a way of cooking outdoors? You guessed right! The good old Sishanyama or Braai. Whatever your preference is: boerie, chops, chicken or even a vegetarian dish, every Saffa knows it’s going to be a great time around the fire when gathering with friends... Continue reading→
What’s that sound? Everybody look what’s going down!
Moti Grauman, Digital Media Strategist at The MediaShop explores the Audible Logo as a crucial part of branding. What is a brand? As a marketer with more than 20 years’ experience, I should probably know, but I am not sure that I do. We talk about things like brand building, brand love and affinity, salience,... Continue reading→
Judges announced for very first Effie Awards South Africa
The Association for Communication and Advertising (ACA) and Effie Awards South Africa are pleased to announce that the jury for the 2021 Effie Awards South Africa has been confirmed. Members of the jury for the first Effie Awards to be held on African soil are extremely experienced in the marketing, communications and advertising sector, consisting... Continue reading→
The Good Things Guy celebrates six years of sharing good news
Six years ago, one South African citizen turned a reckless challenge into a random act of kindness. Fast forward a few years and today the Good Things Guy platform reaches over four million people every month sharing good news stories about South Africa and ordinary South Africans. Good Things Guy founder Brent Lindeque says that... Continue reading→
Award-winning talent joins Think Creative Africa
Zetu Damane and Thibedi Meso have recently joined through-the-line advertising agency Think Creative Africa. Award-winning through-the-line agency Think Creative Africa welcomes Zetu Damane and Thibedi Meso as Chief Strategy Officer and Executive Creative Director, respectively. The agency has been on a winning trajectory in the pas`t year which has seen them partnering with VMLYR to... Continue reading→