Latest Industry News
9th MOST Awards Winners announced
Proud winners, joyful crowd, stunning décor, awesome prizes, dazzling Bollywood flash mob, music from across Africa, good food and drinks, and witty MC,Jason Goliath; all this and more completed an amazing and unforgettable night at the 9th MOST Awards ceremony at The Wanderers Club in Johannesburg.Enthusiastic industry people came in unison to applaud and celebrate... Continue reading→
Shared value project celebrates 16 000 trees this Arbor month
South African Abor Week, which celebrates the beauty and importance of trees between 1-7 September every year, also promotes the need to plant and maintain trees across South Africa; it has done so since the 1970s. In South Africa, trees are a crucial part of the environment, particularly in disadvantaged communities which are usually characterized... Continue reading→
Mental Availability – What is it and why does it matter for brands?
SPARK Media will once again be hosting a much-anticipated and enlightening Ehrenberg-Bass Institute (EBI) presentation on 3 October in Durban, 5 October in Johannesburg and 10 October in Cape Town. Our international speaker, Dr. Justin Cohen, a Senior Marketing Scientist from the Institute, will be putting forward the evidence-based case for why “Mental Availability” (being... Continue reading→
New radio spot airs in Debonairs Pizza’s ‘Lamba Busters’ campaign
A new radio spot – the 4th in a series promoting Debonairs Pizza’s ‘#Un-lamba yourself’ special offers – has broken on 5FM and Metro FM. As with previous spots in the campaign, ‘No Goal Today’ utilises La Bamba, the easily-recognisable foot-tapping tune made famous in 1958 by Mexican-American musician Ritchie Valens, as the auditory device... Continue reading→
Relativ Media celebrates second birthday, looks ahead
Maintaining positive business growth in today’s economy is a tough call for any business, even more so in a competitive category like the out of home industry. Relativ Media, a dynamic out of home media business that offers marketers opportunities in prime locations, celebrates its second birthday this month as Relativ Media. MD Brett Tucker... Continue reading→
Share of pocket: brand adaption for the mass market
By FMCG specialist Estee Cockcroft of Boomtown. During a recent brand emersion exercise, I spoke to a highly articulated, entrepreneurial, tavern owner in one of the local townships. Wearing a page boy hat, denim shirt and slick leather shoes he looked wildly out of place on a dilapidated wooden bench in the dirt street outside... Continue reading→
Cheryl Reddy Appointed to Ogilvy Public Relations Board
Ogilvy Public Relations has announced the appointment of Cheryl Reddy to its board of directors. Reddy – who has been with the agency since 2011 – is currently a Business Director and lead for the agency’s corporate practice. Reddy holds a BTech degree in Journalism and a Marketing Management diploma. She has 10 years of... Continue reading→
The importance of creative in today’s data driven marketing industry
Nineve Van Zyl, Design Lead at Sprout, shares some guidelines on what to consider when crafting compelling and effective programmatic display creatives. The majority of browsers visiting an e-commerce website don’t convert on their first visit. There are several reasons for this, but none as critical as context, i.e. understanding where in the customer journey... Continue reading→
Internal hires see creatives realise their possibility
Boomtown is pleased to announce the promotion of Nick de Beer to Creative Group Head, and Lara-Anne Derbyshire moves from Creative Group Head to Strategist. To fulfill client demand, Boomtown needed to secure the talent to expand the teams’ skill set and man-hours, Andrew MacKenzie, Boomtown MD explains: “Lara-Anne’s studies in psychology, her decade of... Continue reading→
Darling campaign captures women’s imagination and blows up on social media
#DarlingBigThankYous goes viral A recent Darling social-media campaign #DarlingBigThankYous honours the selfless women who drive our society, has gone viral on social media. Conceptualized and executed in conjunction with Conversation Lab, the campaign video has 2 324 521 views and earned 3 647 shares on Facebook, since its launch, three weeks ago. The #DarlingBigThankYous campaign... Continue reading→