Latest Industry News
Platinum Seed partners with Brightplan
San Francisco-based Brightplan has appointed leading South African digital creative consultancy Platinum Seed as its digital partner, preferring the local agency over others. The partnership will kick off with Platinum designing and developing the user-experience and user interface for BrightPlan’s launch website. They will also be responsible for developing a go-to-market strategy for the product,... Continue reading→
Vega students elected to sit on BCSA’s first student council
Vega, a brand of The Independent Institute of Education (The IIE), is proud to announce that 11 of its students will form the Brand Council South Africa (BCSA) Student Council, which will contribute towards the BCSA’s vision of creating a unified voice for the professional branding community in South Africa. The BCSA Student Council is... Continue reading→
The future of creative innovation and technology takes centre stage
With its bold and daring theme of ‘brave tech hearts beat as one’ the 2017 Fak’ugesi African Digital Innovation Festival will once again pioneer uniquely African technology and creativity in an electrifying ten-day programme, from 6 to 16 September, to showcase the power of innovative collaboration. This year’s festival once again promises a unique, fresh... Continue reading→
Top 4 ways to win with archetypes on Instagram
By Hannah Robbins, Cultural Insight team in the UK. Brand archetypes used to be expressed through packaging, communications and websites. But the touchpoints for brands are increasing; through visual social media such as Instagram, businesses are finding that they need new ways to keep their brands engaging and consistent to have a strong and distinctive... Continue reading→
A History of Women in Advertising
By: Keshia Patchiappen, Condriac CEO In a highly transformative and evolving industry, the South African advertising landscape is not as representative as one would expect from such a progressive and diverse nation. Digital marketing in South Africa is still demonstrating an imbalanced gender dynamic. In an industry where 45% of the workplace is female, a... Continue reading→
See the animal behind the commodity
‘See the animal behind the commodity’ is the inspiration behind a new print campaign conceptualised by Artifact Advertising for their client, the Endangered Wildlife Trust (EWT), whose current focus is on the growing illegal trade in wildlife. EWT Communication and Brand Manager Belinda Glenn says the illegal trade in wildlife and wildlife products is thought... Continue reading→
Jacaranda FM scoops Outdoor Media Silver Award at the 39th Annual Loeries
The ‘More Music You Love’ campaign was not only a winner amongst the Jacaranda FM listeners, it also earned its well-deserved place at the prestigious Loerie Awards that took place last weekend at the Durban International Convention Centre (ICC). This Jacaranda FM campaign, executed by Halo advertising, won Silver in the Outdoor Media category, adding... Continue reading→
Vega students steal the show with 8 awards at Loeries 2017
This past weekend saw students from Vega, a brand of The Independent Institute of Education (The IIE), take home eight Loeries at the 39th Annual Loerie Awards which took place on 19 August 2017 at the Durban ICC. Both gold awards for integrated campaign work were awarded to Vega students, which is the school’s strategic... Continue reading→
Finalists announced for South Africa’s premier entrepreneurial competition
Now in its 29th year, the Entrepreneur of the Year® competition sponsored by Sanlam and Business/Partners has built up a stellar reputation of attracting and celebrating excellence in entrepreneurship. Following a tough preliminary round, a shortlist of 15 standout entrants has made it through to the final round of the 2017 edition of the competition.... Continue reading→
Eveready South Africa welcomes ASA ruling
Eveready South Africa welcomes the Advertising Standards Authority (ASA) decision to uphold its complaints relating to Duracell’s “10 x longer” claims. Following its investigation into the testing claims, statements made in advertising small print, Eveready South Africa (Eveready) referred a recent Duracell advertising campaign to the ASA to consider whether it breached five codes within the South... Continue reading→