Latest Industry News
We’ve come a long way but have a long way to go
Belinda Kayton, Media Strategist at The MediaShop My daughter looked horrified. As she rushed towards me I could see she was really freaked out. She was doing some research for a history essay she was writing about racism in entertainment and education, and she had found something that she could not believe was actually used... Continue reading→
Don’t post if you wouldn’t shout it inside Soccer City stadium
Think of the last social media post you popped online. Now, picture yourself using a huge megaphone to broadcast that message to the whole stadium. That’s social media in a nutshell. And that’s why you need to think twice about everything you post. Think about it in these terms: Facebook has 2.38-billion active users. That’s... Continue reading→
What exactly is SEO and why do you need it?
Bill Gates famously said, “Content is King”, and in no situation is this more relevant than when it comes to SEO. Truth be, if you are working in any sort of online industry, whether it be content development or advertising you will most likely have come across the cryptic and rather enigmatic term ‘SEO’. I... Continue reading→
Speakers confirmed for #PAMRO2019
With less than a month to go to the Pan African All Media Research Conference, PAMRO is in the process of finalising its itinerary and would like to announce a final call for delegates. This year’s conference will explore the theme: Investing in research, investing in brands, investing in Africa, and PAMRO is delighted at... Continue reading→
The Nedbank IMC 2020. Marketing Works. Or does it?
Right now, intangible brand assets are worth US$57.3trillion globally. That’s A LOT of Rands. Yet, marketing still doesn’t sit with the grown-ups around the boardroom table. Why? The Nedbank IMC 2020 is themed Marketing Works. Work It! and it will explore why marketing is last on the agenda of every conference call and first to... Continue reading→
Better digital media ROI with data-driven creative
By Jay Thomson, Co-Founder & Chief Digital Officer at Hoorah Digital Consultancy Brands need to realise that data is not just numbers. Data IS PEOPLE. Data IS treasure! Data that is used correctly, is your consumers’ voice. Data speaks! Data is a brand’s lifeline to better strategy, better execution of work, and improved ROI. Even... Continue reading→
Leadership change for Cape Town-based Hero
Independent full-service agency, Hero, is proud to announce that it has appointed a new leadership team effective May 2019. Amanda Lambe, who started her career in marketing almost two decades ago, has been promoted to the position of managing director. She will be taking over from Andrew Hall, who will be stepping down as managing... Continue reading→
Social Media and Social Anxiety
By Skye Littlefield, Social Specialist at Hoorah Digital Without a doubt, social media has contributed to a society of nervous, fidgety, and anxious people. A society of people who wake up, pick up their phones and don’t put them down for the next 16 hours. We no longer know what impulse control is and, even... Continue reading→