Latest Industry News
Effie South Africa Sparks Dialogue on Maximising Marketing Value through Effective Procurement
Effie South Africa is bringing together a distinguished panel of senior advertising and marketing leaders to delve into the interplay between marketing effectiveness and the procurement of marketing services. The dialogue aims to explore whether efficiency is working against the growth mindset. The panel, consisting of industry experts, includes: Edna Mohale-Maphita, Marketing Director at Tiger... Continue reading→
Outdoor Network – Flipping the Switch on Loadshedding
Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed 12 generators to keep digital billboards running when the lights go out due to loadshedding. The generators are currently keeping billboards illuminated in KZN (Ballito, Pietermaritzburg and Durban); Johannesburg (Cresta); Bloemfontein; East London... Continue reading→
Radio in SA is still in good shape the latest RAMS reveals
Recently the Broadcast Research Council of South Africa (BRC) released and presented the latest RAMS AmplifyTM for the first quarter of 2023 where it emerged that Radio in SA, as a medium, is still dominant and resilient. “Radio holds a position of dominance within the media environment that is buoyant in an array of media... Continue reading→
Boomtown revamps National Space Agency’s visual brand identity
The South African National Space Agency (SANSA) turned to Boomtown to invigorate its visual identity in a way that raises the space agency’s profile within South Africa yet retains its global recognition amongst their peers. While SANSA plays a vital role in providing the infrastructure and personnel to make sure systems like telecommunication networks, GPS... Continue reading→
MRF to release the latest MAPS data end of July 2023
After February’s milestone release of MAPS (Marketing All Product Survey) data, the Marketing Research Foundation’s (MRF) has announced that the latest MAPS data will be released at the end of July 2023. This data will encompass consumer information gathered from January to December 2022, enabling a unique opportunity for a comprehensive comparison between two complete... Continue reading→
The ‘up-close’ or the ‘personal’? The two types of attention and their implications for advertising effectiveness at Nedbank IMC
Attention is often described as the new currency in marketing, but it’s a complex currency to master and deal in – understanding the different facets of attention and how best to maximise on them in your creative campaigns can be tricky. Orlando Wood, Chief Innovation Officer at System1 Group has been doing just this. In... Continue reading→
RAPT Creative’s CEO Garreth van Vuuren makes it to the top at the 2023 M&G’s 200 Young South Africans
The coveted Mail & Guardian’s top 200 Young South Africans for 2023 has been unveiled, and making it to the list is RAPT Creative’s CEO and Founder, Garreth van Vuuren, who trailblazed his way in the Business Category. Recognising those who champion the cause of improving South Africa’s economy and contributing towards its growth despite... Continue reading→
Student Village hosts Youth Month for Reels Event: Empowering Creativity and Igniting Potential!
In the spirit of both recognising and nurturing talent, as well as future-proofing South Africa’s up-and-coming generations with dynamic and versatile skills, youth marketing specialist, Student Village, proudly hosted its Youth Month for Reels collaboration at InstaNation, in Rosebank on Wednesday, 14 June 2023. Co-sponsored by Standard Bank, Mamelodi Sundowns and Heineken, this electrifying event... Continue reading→
Boomtown delivers refreshed CI for Mertech Marine
Following the development of a comprehensive communication strategy for Mertech Marine, Boomtown has reimagined the company’s corporate identity with a refreshed look that does justice to its modern, relevant service offerings. Mertech Marine’s diversified business includes worldwide cable recovery and recycling, shore-end services, cable storage and handling, depot clearance and route clearance. Boomtown’s brand design... Continue reading→
Local knowledge is lekkerder! Hollard launches new broker campaign that speaks your language
Hollard unveiled its new We Are Where You Are broker-focused campaign, emphasising the power of solid on-the-ground relationships in delivering shared value and “local is lekker” solutions to customers across the insurance spectrum, from farming and cargo to travel and construction. The new campaign celebrates broker partnerships and the value of localised insurance solutions to... Continue reading→