Latest Industry News
Vennduke Chigumba joins Brand Union as senior strategist
Brand Union Africa welcomes Vennduke Chigumba in his recent appointment as senior strategist in the Johannesburg agency. Describing himself as ‘a hard working, young African with a fresh mind and a curious nature for marketing and brand strategy,’ Vennduke has an ambition to grow. He earned his BA (honours) for Brand Management at Vega School and a... Continue reading→
TLC and Hubble partner on dynamic new digital platform in Uber vehicles
Indoor media advertising specialists and Primedia Unlimited subsidiary, TLC, has partnered with Hubble, Uber’s in-vehicle interactive entertainment partner, to sell video content advertising on their platform. “TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform on which... Continue reading→
Mediatech Africa 2017 – where Creativity Comes to Life with Technology
By design, Mediatech Africa – now on – is an experience which visitors immerse themselves in, leaving invigorated and inspired by the possibility of opportunity and a fast forward glimpse into the future. An unmatched platform for networking, education and entertainment, this high energy – high impact event is all about the seamless integration of...
Women hold South Africa’s purse strings
“Did you know that in the past few years in South Africa, women have purchased more PCs, cars and TVs than men? Marketers should have no further doubt that South African women hold the purse strings and SPARK Media has just the right product to reach this lucrative female market,” says Digital Manager of SPARK... Continue reading→
BBM Messenger and Planet Sport Publishing launch Football365 to football fans worldwide
Rich shareable pre-match as well as in-game updates and more, now available in BBM Messenger Creative Media Works, operating as BBM, has launched Football365 inside Discover in partnership with Planet Sport Publishing, a global, independent publisher of quality sports news and information. Football365, now available in the BBM Discover menu, serves up the latest information... Continue reading→
Milestone BEE Deal For 3D Group
In what has been described by management as a ‘milestone BEE deal’, Tsholo Wesi and Clarissa Carsten, an ambitious and tenacious duo, have fast-tracked their goal of guiding the fortunes of leading conference, exhibitions and events solutions company in Africa with their acquisition of a 51% share in the 3D Group. Originally from the Northern... Continue reading→
Clockwork Media appointed on global Microsoft Windows and Devices Group account
Johannesburg based Clockwork Media has been selected as global digital agency on Microsoft’s Windows and Devices team following an international pitch held in London. The agency will run daily and campaign based operations for all non-US markets for Xbox.com, Windows.com and Surface.com. The mandate will include technical, creative, UX and data analyses on the platforms... Continue reading→
The new universal rules for commercial production engagement
The international call for transparency in an inescapably biased system By Bobby Amm, Chief Executive of the Commercial Producers Association At the end of 2016, after many allegations of advertising agency bid-rigging, the US Department of Justice began investigating the claims. In these cases, multiple advertising agencies with in-house production companies were accused of configuring... Continue reading→
Marthinus van Loggerenberg appointed as senior digital strategist at Hellocomputer
Hellocomputer has appointed Marthinus van Loggerenberg as a senior digital strategist in its Cape Town agency. Here his main responsibility will be to combine the best audience insights, data, research, technology and distribution capabilities to connect Hellocomputer’s client brands to their audiences. Or, as he says, ‘solve problems that create narratives for brand stories across... Continue reading→
Marketing in a recession and beyond
Gill Randall, Joint CEO of SPARK Media says that markets don’t stop in a recession. According to Randall, people don’t stop shopping it’s just the consumer’s behaviour that changes. Through our membership of the Ehrenburg Bass Institute (EBI) for marketing science, we have access to consumer behaviour tracked from way before, during and post the... Continue reading→