Latest Industry News
Transit Ads Unveils Ground-Breaking Insights Community with TransitGo
Unfazed by the national lockdown, Transit Ads™ has put its time behind closed doors to good use and developed a progressive and ground-breaking new product that is able to provide brands with regular insights directly from their targeted consumers. TransitGo is an insights community developed by Transit Ads in partnership with Opinion Solutions, a mobile... Continue reading→
Eskort donates over R1 million worth of food parcels
Eskort is responding to the COVID crisis with a sense of community that is ingrained in its DNA. In line with its corporate social responsibility initiatives, the processed pork products brand is donating over R1 million worth of food parcels through its #EskortCares Covid Food Feeding Scheme, to the communities surrounding its factories and butchery... Continue reading→
Level 3 advertising shoot protocols to be discussed in industry wide conference
The Advertising Industry was given the all clear at the start of May to return to the workplace following updated Directions published by the Department of Communications and Digital Technologies in the Government Gazette. Under Level 3 restrictions, the economy has been given a further boost and economic activity across a broader range of industries... Continue reading→
Workbench’s resourcefulness helps Denny to Add Goodness
With measures being taken to address the COVID-19 pandemic in South Africa, the restaurant industry has been hit hard. Many family-run local eateries are facing closure or are already in the process of shutting down. Proudly local brand Denny Mushrooms wanted to show their solidarity with the restaurant industry and at the same time raise... Continue reading→
Navigating the new normal
By Claire Herman, Media Operations Lead at The MediaShop In a matter of months our world has been turned upside down after experiencing a global pandemic infecting over 5.1 million people around the world and resulting in almost 331,000 deaths so far (Worldometer, 21 May 2020). Besides Bill Gates and the screenplay writer of Contagion, who... Continue reading→
Practical tips for marketing in times like these
By Herman Degener, The MediaShop If your daily grind is remotely related to the marketing segment, you’ll probably agree that there is more ‘how to market in a recession’ research around than you can shake a stick at! Who does one turn to in times like these for advice, especially when there’s a cacophony of... Continue reading→
HaveYouHeard’s Ryan McFadyen to return to DNA Paris – virtually
HaveYouHeard Co-Founder and Head of Strategy, Ryan McFadyen, who was the only South Africa invited to judge at the inaugural DNA Paris last year, will return as a judge this year – virtually. DNA Paris, an award show and design conference, was founded to discover, progress and celebrate fresh and remarkable design thinking across a multitude of... Continue reading→
We’re facing a new way of connecting with consumers
By: Victor Koaho, Business Unit Manager, The MediaShop The world is currently experiencing the worst pandemic and economic downturn seen in the past 75 years. The Covid-19 pandemic has caused serious economic ramifications not only for South Africa but for the world at large. This has been exacerbated by the fact that governments around the... Continue reading→
Here’s a list of charities to support during lockdown
South Africa’s Good Things Guy Brent Lindeque and his team have been hard at work compiling a comprehensive list of charities across different spectrums that are looking for donations and assistance during Lockdown. “We have been inundated with hundreds of requests from fellow citizens asking where they can help and which charities are most in... Continue reading→
MetropolitanRepublic lives up to its reputation, produces industry acclaimed campaign for SA Tourism under lockdown
Refusing to compromise the speed, agility and commitment to quality on which it has built its reputation, MetropolitanRepublic has delivered five inspiring and empathetic television commercials for South African Tourism (SA Tourism) in as many weeks, all of them under lockdown. The campaign has been lauded by many industry commentators as well as the domestic... Continue reading→