Latest Industry News
The MediaShop wins Golds at AMASA Awards
The MediaShop has done it again! At this year’s prestigious AMASA Awards, the agency walked away with three Gold Awards for clients Nando’s and Cell C. These accolades are hot on the heels of The MediaShop being crowned the inaugural Media Agency of the Decade, Full Service Media Agency of the Year and Overall Media... Continue reading→
Playmakers the big winner at AMASA Awards 2018 #AMASAAwards2018
The winners are out! At the AMASA Awards gala event held at the Hilton Sandton last night, sports management consultancy Playmakers was named the inaugural Agency of the Year and overall Roger Garlick Award winner! “We extend massive congratulations to the team at Playmakers who impressed the judges with their #CokeScoreChallenge. The campaign offered... Continue reading→
Only advertise on trusted publisher websites!
A large media company recently published an expose on fake news websites and advertisers that mistakenly landed up advertising on these platforms. SPARK Media’s solution to online advertisers is practical while offering solutions and ideas to help brands be safe and stay safe. “While fake news is a global problem and very difficult to identify... Continue reading→
The beauty of local ROP is everything
An oft neglected advertising space is a newspaper’s ROP (Run of Print) space. It’s a very powerful platform that Caxton Local Newspapers is unlocking for local and national businesses. “ROP is still a very powerful space,” says Jaco Koekemoer, MD of Caxton Local Media & Coldset Printing, “and one of the most powerful elements within... Continue reading→
Brand refresh for Hippo.co.za completed by FoxP2 and executed by Human.Kind
Hippo.co.za introduces its new look, carried out by above-the-line agency FoxP2, and the digital campaign was executed by Human.Kind, to South African consumers. South Africa’s leading online comparison website, Hippo.co.za, is getting a makeover that is promising exciting changes for the business. At the heart of this change, is the underpinning message that before consumers... Continue reading→
Free black data extended for festive season
With the festive season around the corner, Cell C is extending its free data offer to watch the premium entertainment streaming service, black, until the end of February 2019. The free data is available on any of Cell C’s prepaid or contract plans including MediaPlay, which combines all your connectivity and entertainment needs on one... Continue reading→
Amaphiko Academy calls for innovative change makers
The world is constantly experiencing myriad social problems and is thus always in need of strong innovators to bring about changes and fresh solutions. Red Bull Amaphiko Academy is searching for new, innovative social change makers for 2019. Applications to be part of the Amaphiko Academy will be open between 01 October and 31 November... Continue reading→
Today’s leading brands: Doing well by doing good
In a world where trust in big businesses has been eroded – and social media can amplify reputational risk – it is vital that brands show they stand for more than making money. Young people of today are as concerned about making a positive impact on the world as they are about making money. They...
New SACAA account for Artifact
The SACAA, mandated with promoting, regulating, developing, enforcing, and improving aviation safety and security in South Africa, has appointed independent agency Artifact SA as its communications partner. Artifact’s new level 4 BBBEE status under the Marketing Advertising & Communications (Mac) Charter enabled the agency to tender for the SACAA business, which is itself in a transformational... Continue reading→
Ads24 hosts it popular Food for Thought event in Cape Town
Following the success of the Food for Thought event held at Hyde Park in Johannesburg earlier this year, Ads24 is taking its mouthwatering lineup of speakers to Media24’s Nasdak headquarters in Heerengracht Street, Cape Town on Wednesday for a feast of fresh ideas, intriguing thinkers and stimulating discussion. The VIP lineup of media professionals on... Continue reading→