Latest Industry News
Why Shoppa Shows induce trial and drive sales
Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers, particularly those within the LSM 4-7 market. These highly entertaining shows do wonders for brands that want to reach consumers directly and change their buying behaviour. Digital marketing may expand the reach of a brand, but... Continue reading→
HelloFCB+’s 67 minutes of creativity
Each year, on Thursday 18 July, many South Africans spent 67 minutes giving back in honour of Nelson Mandela Day. The human connections agency and HelloFCB+ decided to do things a little differently, giving back the only way creatives know how, with a brainstorming session. The brainstorm was to help Friends of Vista Nova, a... Continue reading→
Rugby World Cup 2019 Final viewership figures
The TV viewership figures of the Rugby World Cup 2019, South Africa VS England are in. Margie Knap, Client Lead at Meta Media, examines top-line figures and a view of how everyone viewed this historical clash of the Rugby Titans. At least 48% of all TV viewing Adults 15+ were glued to their screens during... Continue reading→
Nudging the media odds ever in your favour
SPARK Media recently hosted Dr Carl Driesener, Senior Marketing Scientist from the Ehrenburg Bass Institute (EBI) to share his learnings on how marketers and brands can better target their customers for more effective bottom line results. “We’ve learned so much about effective marketing over the years thanks to our association with EBI,” says SPARK... Continue reading→
FCB Joburg’s new Debonairs Pizza TVC
Debonairs Pizza, the 28-year-old proudly South African brand that is also the leading quick serve restaurant in the pizza market, is promoting their Khetha 5 offer five medium pizzas for just R249.90, with a new 30-second TVC and 20-second cut down from Nahana Communications Group agency, FCB Joburg. Conceived by Creative Director Greg Cameron, Art... Continue reading→
Announcing Nahana Communications Group: An Innovative Offering Launched To Better Deliver For South Africa’s Advertising & Marketing Demands
South Africa’s advertising and marketing communication industry has a new group of agencies, Nahana Communications Group. Bringing together digital specialist Hellocomputer; media agencies The MediaShop and Meta Media; content creator Fuelcontent; public relations consultancy Weber Shandwick and full-service agencies FCB Joburg, HelloFCB+ and McCann1886 as well as a socio-economic development arm, Nahana Foundation, Nahana Communications... Continue reading→
Fledgling – Still the best word to describe influencer marketing
by HaveYouHeard Co-Founder and Head of Strategy, Ryan McFadyen The best word to describe the state of influencer marketing in South Africa is ‘fledgling’. If we were to select an analogy closer to home, it would be ‘teenager’; someone showing signs of maturity, promise and independence but just as often being unpredictable and unreliable. And... Continue reading→
MullenLowe’s new TVC for GWK challenges the rules
MullenLowe has launched a new television commercial for GWK as a follow up to their award-winning and ground-breaking 2015 commercial. The new TVC Old MacDonald Has A Farm, promises to leave an even bigger impression on viewers. Four years ago, MullenLowe South Africa created an animated TV advertisement for agri brand GWK that acknowledged South... Continue reading→
Leadership changes and updates from the Marketing Association of South Africa (MASA)
MASA closed off another impactful year at its recent thirteenth Annual General Meeting, detailing important contributions to the marketing profession and industry. These include the completely overhauled Professional Marketing Designations South Africa programme, the introduction of the MAPs Products and Brands research initiative to replace AMPS, and helping to safeguard marketing self-regulation through the establishment... Continue reading→
SPARK Media invites Lumen to conduct Eye Tracking research
International attention technology company Lumen uses eye tracking software to understand the reality of visual attention on memory and ability to recall messages. SPARK Media, having just released its ROOTS research which shows that many people recall reading their local papers regularly for news and shopping information, will now add another crucial layer to that... Continue reading→