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Fledgling – Still the best word to describe influencer marketing

by HaveYouHeard Co-Founder and Head of Strategy, Ryan McFadyen The best word to describe the state of influencer marketing in South Africa is ‘fledgling’. If we were to select an analogy closer to home, it would be ‘teenager’; someone showing signs of maturity, promise and independence but just as often being unpredictable and unreliable. And... Continue reading

Leadership changes and updates from the Marketing Association of South Africa (MASA)

MASA closed off another impactful year at its recent thirteenth Annual General Meeting, detailing important contributions to the marketing profession and industry. These include the completely overhauled Professional Marketing Designations South Africa programme, the introduction of the MAPs Products and Brands research initiative to replace AMPS, and helping to safeguard marketing self-regulation through the establishment... Continue reading

SPARK Media invites Lumen to conduct Eye Tracking research

International attention technology company Lumen uses eye tracking software to understand the reality of visual attention on memory and ability to recall messages.  SPARK Media, having just released its ROOTS research which shows that many people recall reading their local papers regularly for news and shopping information, will now add another crucial layer to that... Continue reading

rooi rose announces second season of rrRadio

rooi rose magazine, part of Caxton Magazines, is proud to announce the second season of rrRADIO, the first, free Afrikaans podcast channel for women, launching on 8 October 2019.  “The response to our first season was overwhelmingly positive from our listeners”, says  rrRADIO Executive Producer and Deputy Editor of rooi rose, Hannelie Diedericks. “It’s been... Continue reading

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