Latest Industry News
Top 50 DSTV programmes – April 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Adults 15+ years U:38694 S:8434 Digital DSTV U:23690 S:6776 Day Date From To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share Mon 04/04/2022 1930 2000 MZAN Gomora Dram 3.3 1 278 247 11.7 6.52 1 544 471 20.6... Continue reading→
Soulproviders Collective Celebrates Milestones
There are many milestones to celebrate during the month of May for creative agency SoulProviders Collective (SPC). The agency celebrates 11 years of existence; 10 (ten) years with one of their longest-standing clients, AMKA, one year anniversary of their acquisition by the Matrix Communications Group; and their MD, Nosipho Ginindza, who recently turned 40 and... Continue reading→
Jameson’s Month of Comedy refined and re-imagined by RAPT Creative
RAPT Creative has rolled out a refined and re-imagined Month of Comedy for Irish whiskey brand, Jameson. The brand had launched its Month of Comedy platform in 2021 with an April Fools’ prank on social media channels announcing that it had developed a skin-care range. According to Brand Manager, Vuyisile Dlepu, comedy was the ideal... Continue reading→
The Sun Always Shines On TV
By Herman Degener, Digital Media Strategist at The MediaShop The Sun Always Shines on TV by Norwegian trio A-ha released in 1985 was a great tune for us Gen X’s, and for Millennials too! It was around about the time when the advertising mad-men were enjoying the heights of their chosen professions and probably even made... Continue reading→
The number one bestselling Android TV brand TCL, increases distribution in SA
TCL South Africa has added even more retail outlets to its repertoire of physical availability to allow more South Africans to Go Get their Greatness. The addition of TVR Distribution as a channel partner includes the availability of all TCL TV’s and its Soundbar product for distribution to the ICT channel, independent specialists and eTailer... Continue reading→
Effie Awards South Africa call for jury members
The Effie Awards South Africa, proudly hosted by The Association for Communication and Advertising (ACA) has issued a call to representatives of the marketing and communications industry to apply for consideration to be appointed to the 2022 Effie Awards South Africa judging panel. Judging Process By the time an Effie entry has reached the winners’... Continue reading→
New insurance broker appointed to service ACA members
The Association for Communication and Advertising NPC (ACA) is pleased to announce that GIB Insurance Brokers (Pty) Ltd has been appointed by the Board to service ACA members with respect to preferential insurance rates for ACA Members. This follows a lengthy RFP process initiated in 2021 when the ACA took the decision to conduct a... Continue reading→
Brand Inc. creates a thumb-stopping social campaign to launch the FIFA 22 Championship on The Toyota Gaming Engine
Brand Inc., the creative sponsorship agency from the HaveYouHeard Group, heroed the humble thumb in a new campaign to promote a nation-wide FIFA 22 tournament, hosted on The Toyota Gaming Engine (TTGE). The tournament saw some of the country’s top FIFA players go head-to-head for R60 000 in prize money alongside an open playing field... Continue reading→
Video didn’t kill the radio star
Spotify’s stellar performance when it comes to engagement is proof that radio – well, audio in all its forms from podcasts to retail radio and spatial audio – is the come-back-kid in the marketer’s rock band, particularly within the all-too-fickle youth market. Research just released by the digital platform shows that it outperforms all other... Continue reading→
Reality reimagined, enter the Virtual Influencer
By Natasha Miller, International Media Manager SAT at The MediaShop I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend in their region. As I began to ponder on the concept, I wondered why on earth anyone would really... Continue reading→