Latest Industry News
SPARK Media presents Smart Targeting with the Ehrenberg-Bass Institute
SPARK Media is proud to host Dr Carl Driesener this October, a senior marketing scientist from the Ehrenberg-Bass Institute (EBI) based in Australia. His presentation, themed Smart Targeting, will focus on the highly topical and hotly debated subject of effective targeting. Dr Driesener notes, “In an era of accountability and media fragmentation, some targeting makes... Continue reading→
Think before you act
Jedd Cokayne, Business Unit Manager at The MediaShop As marketers, I often feel we over complicate the interaction that we have with brands on different levels which muddies the water for our consumers, lets us slip from the short list and ultimately chase consumers to competitor brands. Certain segments have identified specific brand USP’s that... Continue reading→
Living & Loving’s Vlog series enters third season, and new series announced
South Africa’s heritage brand Living and Loving, now rebranded to Living & Loving Online, has just launched the third season of its online parenting vlog series #123Parent with wife, mother, artist and performer Melissa Swart. The brand has also announced the launch of Pappa Bakes hosted by actor and producer, JC Snooke of Wie’s jou... Continue reading→
NetFlorist and HelloFCB+ gets guys to send flowers to their mates
What do South African men think about every 6 seconds? That’s right. Football. English Premier League Football, to be precise. Some would say they love it more than their, well, loved ones. NetFlorist, South Africa’s biggest online florist, decided to take advantage of this by creating a selection of commiseration flower arrangements called ‘Bouquets for... Continue reading→
Lebogang Rasethaba gives us a glimpse into modern soccer culture for the 2019 Shell Helix Ultra Cup
The new campaign for Wunderman by Egg Films’ Lebogang Rasethaba for the 2019 Shell Helix Ultra Cup is a vibrant glimpse into patriotic South African soccer culture, right in time for Heritage Month. The two spots making up the campaign bounce off of each other to play up to the rivalry between two giants of... Continue reading→
FCB Joburg, HelloFCB+ and Hellocomputer clients shine in 2019 Top Brands lists
FCB Joburg, HelloFCB+ and Hellocomputer clients shone in this year’s Sunday Times Top Brands survey with 16 brands achieving a spot in 15 categories, two of them business. The brands are Coca-Cola, Toyota and Sprite for FCB Joburg and Hellocomputer; Bonitas, Debonairs Pizza, Mrs Balls, KOO, Nivea, Sasol, Sunlight and Tastic for FCB Joburg; Old... Continue reading→
Airport Ads® granted five-year concession at Kruger Mpumalanga International
Airport Ads® has renewed its contract with Kruger Mpumalanga International Airport (KMIA) and in the process strengthened its position as South Africa’s market leader in the airport advertising space.The contract has been renewed for another five years until June 2024, following on from the initial five-year concession agreement signed in 2014. The end result is... Continue reading→
Say hello to Generation Alpha
Sean Sullivan – Business Unit Manager at The MediaShop Bracing and gearing our businesses for the onslaught of the future consumer is key to remaining relevant in the media industry and beyond. The new human is wired very differently and if we don’t comprehend their world, we will fail to connect with them. Generation Z... Continue reading→
SPARK Media executes another successful Sports Day
To thank and spoil their clients, SPARK Media has successfully held another annual Sports Day, themed ‘Spring Break’, complete with a variety of games to test the mental and physical ‘availability’ of their guests. Attendees were spoiled from the moment of their arrival at the Bryanston Country Club right until the generous prize giving which... Continue reading→
Cry our beloved SMEs…It’s time we play our part!
By: Lukhanyo Bushwana, Strategist at The MediaShop In recent months there has been a lot of talk about our deteriorating economy and calls for President Ramaphosa to come up with strategies and policies to rectify the situation we are in. Government has identified SMEs as one of the crucial sectors that can drive our economy and... Continue reading→