Latest Industry News
The battle of the boardroom at the Nedbank IMC Conference
“There are only two things in a business that make money — innovation and marketing, everything else is a cost,” said Peter Drucker, the father of management consulting. Why then is the CMO, the person responsible for Marketing, often the one who draws the shortest straw (or is that chair) at the boardroom table? At... Continue reading→
Leveraging AI for PR Outreach and Content
Public relations (PR) is all about managing communications and building relationships between an organisation and its key audiences. In today’s fast-paced digital world, PR professionals are constantly looking for ways to work smarter, faster, and more efficiently. That’s where leveraging AI for PR comes in. AI is transforming the practice of PR in exciting new... Continue reading→
Paddington Station Steams Through The PRISM Awards 2023
Julian Hurley (Creative Director), Paul Reynell (Managing Director), Laylaa Trevor (Digital Director), Dirk Slabbert (Account Director) Clever. Creative. Brand-centric. Inspired… and inspiring. These are the words used by the judges of the 2023 PRISM Awards to describe what sets Paddington Station and its consumer campaigns apart as the agency scooped 11 awards. The prestigious event,... Continue reading→
Tribeca Public Relations raises the bar, secures 13 PRISA PRISM Awards
Tribeca Public Relations (Tribeca) is celebrating its impressive haul of awards at this year’s PRISA PRISM Awards. The agency proudly won 13 sought-after awards, comprising four Gold, eight Silver, and one Bronze award in recognition of excellence in public relations and communications services for its clients. This marks the 17th consecutive year that Tribeca has... Continue reading→
The latest strategic decision-making MAPS® data is now available
The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20... Continue reading→
Tell the truth and tell it fast: Crisis communications in an ‘always-on’ world
Nicky James, managing director, Tribeca Public Relations Crises can be unpredictable, impacting businesses of all sizes and industries. However, the approach to crisis management today has undergone a significant transformation compared to two decades ago. While the response principles remain the same, the time in which to respond, and the tools available have drastically changed.... Continue reading→
Nedbank IMC announces Red & Yellow as official bursary partner
This year’s Nedbank Integrated Marketing Council (IMC) Conference, taking place on the 15 September , again promises to be the showcase marketing event in Africa that draws thought leaders from all over the world to discuss “Marketing is Business©”. One of the IMC’s fundamental objectives is equipping the youth with the relevant skills and experience... Continue reading→
Flow Communications wins 14 awards at the 2023 PRISM Awards
From left to right Ayanda Siswana, Miliswa Sitshwele, Christina Kennedy, Allison MacDonald, Tiffany Turkington-Palmer, Caroline Smith, Elmarie Harrington, Edwina van der Burg, Richard Frank and Khaya Thwala. Flow Communications won 14 awards at the 2023 PRISM Awards on Saturday 29 July 2023, including a gold for its work on the launch of the Johannesburg-Abidjan... Continue reading→
Tagger Media Expands into South Africa Via Partnership with Tribeez
Leading SaaS Solution Provider for Influencer Marketing Continues to Grow Globally with Strategic Regional Partners Tagger Media, the global technology leader making influencer marketing more intelligent, today announces its expansion into South Africa through an exclusive partnership with Tribeez, an influencer marketing and social intelligence agency based in Cape Town. The market for global influencer marketing... Continue reading→
Jacaranda FM appoints seasoned broadcast and digital expert the new Programme Manager
Jacaranda FM’s new Programme Manager, Charlotte Kilbane will be joining the beloved radio station on the 24 July 2023. In her most recent role, Charlotte was as the Head of Digital Content at PRIMEDIA Broadcasting and has earned an impressive 25 year career specialising in radio, television, and digital media. Charlotte joins Jacaranda FM with... Continue reading→