Latest Industry News
PRC explains brand new ‘read’ currency and introduces Core Readers
Consumers are interacting with media content in more sophisticated ways, accessing content on multiple devices, and at any time. In light of this, a new reading currency was required to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising. “The outcome is PAMS (Publisher Audience Measurement... Continue reading→
Bad date? Just ‘Run Away’!
Not every date goes well! Bad dates happen and sometimes, escape is required. Primedia Unlimited’s TLC provided the perfect environment to communicate humorous snippets on how to escape ‘those’ situations in many relevant environments. “Diesel Jeans recently briefed TLC Media to run a one month campaign in various environments for the launch of their new... Continue reading→
Exciting New WhatsApp Series for Moms
We can all attest to being part of a WhatsApp group at some point in our lives. It could be the family group, the work colleagues group or the besties friends group – where nothing of any value is posted – just random memes and silly jokes. Or, you’re one of the lucky ones to... Continue reading→
Zee World Bus Shelter campaign creates industry hype
Digital satellite television channel, Zee World, which offers mainstream viewers in Africa the best in award-winning Bollywood movies and series, a variety of food, kids and talent shows and lifestyle programmes elected to use Street Network Bus Shelters in order to extend the reach of its latest ‘It’s Happening’ campaign.Street Network’s bus shelter offering provided... Continue reading→
APEX awards 2018 jury announced
As has been the case with the annual APEX awards in the past, the 2018 edition once more boasts with a highly regarded adjudication panel. The panel consists of captains of industry from a variety of disciplines, all of whom together will be combing through entries to find the ‘work that works’. Drawn from... Continue reading→
BBC studios unveils a stellar collection of programming for winter 2018 in South Africa
BBC Studios announced the winter season of programming for BBC Lifestyle, CBeebies, BBC Earth, BBC First and BBC Brit, at its bi-annual Upfront event held in Johannesburg. Exclusive to DStv, viewers in South Africa can look forward to premieres of new and returning series such as the highly anticipated fifth series of the gritty drama... Continue reading→
Mobility to rule video in 2018
Video production and viewing becomes more challenging as goldfish attention span proves longer than a human’s Video is set to take over the digital landscape in 2018 with an estimated 74% of Internet traffic taken by video. Priscilla Kennedy, founder and CEO of Piehole.tv, a video production company based in Somerset East, says that even... Continue reading→
Vega students bag two Pencils at D&AD 2018
Four students from Vega – a brand of The Independent Institute of Education (The IIE) – are reeling with excitement after receiving two D&AD Pencil awards for their respective group submissions to the competition’s New Blood category. The D&AD New Blood Awards category recognises young creative talent with the goal of helping them take their... Continue reading→
Massiv Metro’s first anniversary and second wave
The innovative hybrid radio station, Massiv Metro, is celebrating its first anniversary and sweeping into the second wave, having firmly established itself as a one-of-a-kind online and terrestrial radio station streaming live in eight Johannesburg taxi ranks and 800 taxis, and online at www.massivmetro.com, reaching 672 000 listeners per six-day week. Faith Mangope, Massiv Metro Station... Continue reading→
Ogilvy SA wins at EMEA SABRE Awards
Ogilvy South Africa won big at the recent 2018 In2 SABRE Awards EMEA and the Holmes Report 2018 SABRE Awards EMEA. Both awards ceremonies were held at The National Maritime Museum in Amsterdam on Wednesday, 23 May 2018. At In2 SABRE Awards EMEA, the agency received top honours, winning Best Use of Integrated Social Media... Continue reading→