Latest Industry News
Customer experience driving CRM’s evolution
The urgent need for businesses to attract and retain customers in today’s fiercely competitive market has revolutionised customer interaction and Customer Relationship Management (CRM). This is now a technology-driven business discipline underpinned by the advent of big data analytics, AI and the cloud. What used to serve primarily as an application to manage a customer... Continue reading→
Finalists for AMASA Awards announced
The shortlist for the highly anticipated AMASA Awards taking place on the 10th October 2018 is finally here! A record number of entries have been received this year from specialists across media, creative, direct, PR and specialist agencies. “This year’s edition has seen a record number of entries making 2018 the most competitive iteration yet,”... Continue reading→
Primedia Outdoor and DG Murray Trust team up to inspire early childhood development
In support of DG Murray Trust’s commitments to develop South Africa’s potential, Primedia Outdoor has recently joined forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children. “Children are the source of human capital. If we want to change the education... Continue reading→
Webafrica Collaborates With Local Graffiti Artist
An evolving billboard showcases the endless possibilities of the internet and your imagination Cape Town, September 2018: Was it a bird? Was it a plane? Was it Superman? No, it was none of the above. It was an elephant with a jetpack, also known as Webafrica’s Rocket Ellie. Webafrica, one of South Africa’s leading internet... Continue reading→
BBM Messenger and Dotjam Launch ‘Scratch2Win’ Campaign in South Africa
BBM Messenger has teamed up with Dotjam to launch a ‘Scratch2Win’ campaign for BBM users in South Africa. The campaign provides users with fun and engaging mobile scratch cards and the chance to win instant prizes like coupons, digital vouchers, mobile airtime, mobile data and mystery discounts from brands and retailers. Available in the BBM... Continue reading→
Narrative wins Best Corporate Website in the 2018 SA Publication Forum Awards
Content marketing specialist Narrative has again scooped up the Best Corporate Website in the 2018 SA Publication Forum Awards for the Sanlam Reality website. This is the second year the website has received this prestigious accolade. “The key to the site’s success is the rich content experience it offers members,” says Narrative Content Director, Robyn... Continue reading→
Official trailer for new Leon Schuster film released!
“An epic adventure between an old man and a loveable young boy, with a captivating storyline and the cutest baby rhino that will make you want to laugh and cry. It is a kickass visual comedy about villains that get outsmarted in the African bush. Come and experience this unforgettable journey on the big screen... Continue reading→
PRC and Nielsen launch first fused survey in South Africa
The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch events in Johannesburg and Cape Town. This new and comprehensive brand dataset is changing the face of research in this country while adapting to current consumer behaviour. According to Jonathon Wells, Senior VP at Nielsen... Continue reading→
Toyota SA, FCB Joburg Create Beaded Billboard As Corolla Love Letter
This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage. In the Zulu culture, love letters are traditionally crafted out... Continue reading→
Dior and Primedia Outdoor spread JOY in Cape Town and Johannesburg
Primedia Outdoor continues to boost its mall portfolio as the premium outdoor media provider collaborates with Dior on a month-campaign for the launch of its new perfume, JOY.Salome Viera, Visual Merchandiser of Dior believes this product launch will be evocative, “It is without a doubt that women find shopping and spending to be pleasurable, especially... Continue reading→