Latest Industry News
The Huggies® Baby Marathon wins at the IAB Bookmark Awards 2018
The Huggies® Baby Marathon campaign recently won five awards at the 2018 IAB Bookmark Awards. The Bookmark Awards sets the benchmark for tech, digital and leading-edge innovation. The award-winning work also inspires and educates the industry about the power to build brands through creative and high impact digital executions that deliver measurable results. The Huggies®... Continue reading→
Local Celebri-Tea, ‘Rooibos’, Makes It Into Marvel Comics!
American media and entertainment giant, Marvel Comics, isn’t an easy medium to break into, however our local celebri-tea, Rooibos, received a mention in the most recent edition of She-Hulk when psychiatrist, Flo Mayer, offered Jennifer Walters (also known as She-Hulk) a cup of… wait for it… ‘Rooibos tea’ to calm her down. Adele du Toit,... Continue reading→
TLC and Hubble sign new advertisers
Primedia Unlimited’s indoor lifestyle advertising specialists TLC and Uber’s preferred in-vehicle entertainment partner, Hubble, have jointly signed advertising deals with Samsung, VISA and Nescafe Gold. “TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform in which... Continue reading→
Data driven audiences in brand safe environments
The way in which readers and users are engaging with publications has been, and is, changing. To stay ahead publishers must evolve and diversify their revenue streams or risk being left behind. The shift to a data-driven advertising world is in full swing and Caxton is at the forefront of digital innovation, ensuring consumer-insight-driven... Continue reading→
Meet the web banners revolutionising online display advertising: Dynamic Ads
Gone are the days of “spray and pray” in online advertising, holding thumbs that your scattered online banners are finding the eyeballs of the right audience. As strategic specialists, SPARK Media are excited to launch a ground-breaking new technology in online display advertising: Dynamic Ads – data-driven, innovative banners which allow for targeted ad customisation,... Continue reading→
FCB Africa, FCB Cape Town, Hellocomputer land 11 Bookmark Pixels for 5 clients
FCB Africa and its agencies – FCB Cape Town, FCB Joburg and Hellocomputer – landed 11 Pixels for five different clients at last night’s IAB Bookmark Awards, including a highly sought after Black Pixel. The IAB Bookmark Awards, an IAB SA initiative, rewards excellence in digital communication and recognises the powerful impact interactive has on... Continue reading→
Tribeca PR takes the driver’s seat
Secure Drive has appointed Tribeca Public Relations (Tribeca PR) as its public relations partner to position the company as leaders in secure passenger transportation services.Secure Drive offers tailor-made secure passenger transportation services that can be pre-booked locally and in more than 40 countries in Africa, the Middle East and Asia. Services include a personalised, dedicated... Continue reading→
South African startups need more angels
In his recent SONA address, President Cyril Ramaphosa placed significant emphasis on small business and entrepreneurship. It is no secret that this sector is one of the keys to South Africa’s economic freedom, but in reality, our startup ecosystem is still in its nascent stages. An improved investment landscape, more corporate commitment and grass roots... Continue reading→
New Doors Open For SIMONSAYS With New Clients Signed Up – Dezign A Door
Leading local door manufacturer, Dezign A Door, has appointed SIMONSAYS communications to handle its full gambit of communication requirements, including traditional media relations, blogger activations, and digital marketing. A company that manufactures doors for any kind of cupboard – from kitchens, to bedrooms, bars, bathrooms and studies, as well as drawer fronts and more –...
SA’s largest agency puts the ‘Broad’ into B-BBEE
FCB Africa is celebrating several recent B-BBEE milestones that, once again, highlight that the group is one of only a handful in the industry that doesn’t pay lip-service to the word ‘broad’ in the phrase ‘broad-based black economic empowerment’. As one of South Africa’s largest marketing & communications agency groups, FCB Africa’s B-BBEE initiatives have,... Continue reading→