Latest Industry News
OOH advertising takes a giant stride forward
Cape Town and Johannesburg based media owner, Hubble, is Uber’s preferred in-vehicle interactive entertainment partner, providing real Return on Investment (ROI) through a unique Depth of Engagement. As marketing and advertising budgets are becoming even more pressurised, brands are realising that reach and frequency – the traditional advertising metrics, are no longer the be-all and... Continue reading→
STAGE360 Mobile Music and Content Service Launches on BBM Messenger
Stream.Digital in partnership with Creative Media Works, operating as BBM Messenger, today announced the launch of STAGE360 Music, a mobile music and content service. The service, a first of its kind in South Africa, is aimed at growing BBM Messenger’s monthly active users particularly within the young, urban demographic. Matthew Talbot, CEO of Creative Media... Continue reading→
Rush Sports goes live with revived brand
Pietermaritzburg based Rush Sports, a brand which has attracted an experienced team and leading cycling brands to its stable unveiled the evolution of its brand identity created by Boomtown, including a modernised and simplified update to its iconic red and black logo and a new look and feel for branded communications and experiences. The appointment... Continue reading→
Caxton Local Media makes all the right moves into the digital space
Besides its extensive digital brand extensions for Caxton’s Local Newspapers, innovative technology platforms and strategic digital acquisitions, Caxton Digital has been growing their digital footprint through data collection, data management and programmatic advertising. “We have been attracting more and more online users in the digital space steadily for the last three years,” says Nicole Rimbault,... Continue reading→
Shaping the Way Creativity Plays. Creates. Lives
What do you get when you combine the most creative minds in the media and entertainment technology industry with the hottest trailblazing technology? Mix in high energy music; a dancer, powerful lighting, projection stances, and pixel mapping and you have a taste of Mediatech Africa’s Black Box. A first for the show – this fully... Continue reading→
Ninety percent of what executives think comes from the media
Prof Nick Binedell gave the audience a lot to chew on at Ads24’s morning of “Food for Thought”. This thought leadership event at The Venue-Greenpark, Sandton on 25 May, doubled as a networking opportunity for senior media industry professionals. Binedell looked at socio-economic and political forces shaping business. As the founding dean of the Gordon... Continue reading→
APEX 2017 Masterclass and Gala Awards Ceremony Events move to Sandton Convention Centre.
The Association for Communication and Advertising (ACA) today announced that the 2017 APEX awards events will be hosted in The Pavillion at The Sandton Convention Centre and not at The Galleria as originally communicated. The Masterclass and Awards Ceremony events will go ahead as scheduled on the 06th July 2017. All tickets will be issued... Continue reading→
Santam What I’d Rather Do Than Claim
Santam, South Africa’s leading general insurer today launched its new “What I’d Rather Do” brand campaign. Conceptualised by King James Group, the campaign takes a novel and light-hearted approach to dealing with a real subject by showing what people “would rather do” than claim from their insurer – from running blindfolded through a forest to... Continue reading→
Tickets for MOST now on sale
The MOST Awards is an annual highlight for the media industry. Not only is it a fantastic networking opportunity with everyone who’s anyone in the media industry attending, but it’s a celebration of the sector’s best-of-the-best in terms of service delivery, knowledge and innovation. The 9th annual MOST Awards ceremony is being held on 14... Continue reading→
Insights into wealthy South African’s reading habits
As part of The Publisher Research Council’s (PRC) ongoing research into reading behaviour, the habits of those with the greatest amount of disposable income have been analysed, revealing a lucrative and engaged advertising target market. “The PRC, as a JIC (Joint Industry Council), assists marketers and media planners when it comes to day to day... Continue reading→