Latest Industry News
Adspend – March 2022
The Top 10 South African March 2022 advertisers Advertiser Mar-20 Advertiser Mar-21 Advertiser Mar-22 1 UNILEVER SA R 97 083 981 SHOPRITE HOLDINGS LTD R 132 793 800 UNILEVER SA R 151 173 569 2 OUTSURANCE INSURANCE R 96 794 758 UNILEVER SA R 119 900 144 SHOPRITE HOLDINGS LTD R 122 169 447 3... Continue reading→
Something BIG has landed at TCL
TCL South Africa has announced its latest release into the country – a delectable 98-inch 4K QLED, Google enabled C735 model with all the trimmings to replicate a home cinema experience. “Our 98-inch C735 is a TV viewer’s dream,” says Ryan Curling, TCL South Africa’s Marketing Manager. “Ideal for movies, sports and series, this giant... Continue reading→
Jameson rolls out Jameson Supper Club in Cape Town to extend reach and influence
RAPT Creative has launched the Jameson Supper Club consumer outreach platform in Cape Town for Irish whiskey brand, Jameson. Trialled earlier this year in Johannesburg at A Streetbar Named Desire, Jameson Supper Club debuted in the Mother City on May 18 at Harrington’s Cocktail Lounge, a one-minute walk away from the District Six Museum in... Continue reading→
Top 50 FTA programmes – April 2022
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. Adults 15+ years U:38694 S:8434 Day Date From To Station ProgrammeTitle Genre AR Viewers Share Tue 05/04/2022 2029 2100 S1 Uzalo Dram 16.73 6 471 686 58.1 Wed 06/04/2022 2011 2039 S1 Generations the Legacy Soap 14.39 ... Continue reading→
Top 50 DSTV programmes – April 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Adults 15+ years U:38694 S:8434 Digital DSTV U:23690 S:6776 Day Date From To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share Mon 04/04/2022 1930 2000 MZAN Gomora Dram 3.3 1 278 247 11.7 6.52 1 544 471 20.6... Continue reading→
Soulproviders Collective Celebrates Milestones
There are many milestones to celebrate during the month of May for creative agency SoulProviders Collective (SPC). The agency celebrates 11 years of existence; 10 (ten) years with one of their longest-standing clients, AMKA, one year anniversary of their acquisition by the Matrix Communications Group; and their MD, Nosipho Ginindza, who recently turned 40 and... Continue reading→
Jameson’s Month of Comedy refined and re-imagined by RAPT Creative
RAPT Creative has rolled out a refined and re-imagined Month of Comedy for Irish whiskey brand, Jameson. The brand had launched its Month of Comedy platform in 2021 with an April Fools’ prank on social media channels announcing that it had developed a skin-care range. According to Brand Manager, Vuyisile Dlepu, comedy was the ideal... Continue reading→
The Sun Always Shines On TV
By Herman Degener, Digital Media Strategist at The MediaShop The Sun Always Shines on TV by Norwegian trio A-ha released in 1985 was a great tune for us Gen X’s, and for Millennials too! It was around about the time when the advertising mad-men were enjoying the heights of their chosen professions and probably even made... Continue reading→
The number one bestselling Android TV brand TCL, increases distribution in SA
TCL South Africa has added even more retail outlets to its repertoire of physical availability to allow more South Africans to Go Get their Greatness. The addition of TVR Distribution as a channel partner includes the availability of all TCL TV’s and its Soundbar product for distribution to the ICT channel, independent specialists and eTailer... Continue reading→
Effie Awards South Africa call for jury members
The Effie Awards South Africa, proudly hosted by The Association for Communication and Advertising (ACA) has issued a call to representatives of the marketing and communications industry to apply for consideration to be appointed to the 2022 Effie Awards South Africa judging panel. Judging Process By the time an Effie entry has reached the winners’... Continue reading→