Latest Industry News
Rust-Oleum lockdown ebook for kids generates interest
Rust-Oleum, the number one branded aerosol manufacturer in the world with a presence in 89 countries across six continents, was quick to recognise that it needed to create great content to remain top of mind during COVID, to keep sales up, and to help consumers ride out the lockdown. So it was that Crazy Cool... Continue reading→
Video didn’t kill the radio star
by Boomtown CEO, Glen Meier In 1979, the Buggles released the hit single ‘Video killed the radio star’, a commentary on the changing world of technology. It was chosen to be the first song to be played on MTV, which also happened to be the world’s first music video broadcasting channel. By late 2019, we... Continue reading→
Record-breaking delegate numbers at Pan African Media Research Organisation’s 21st annual conference
The 21st annual PAMRO three-day conference last week, saw 703 delegates join – a resounding record for the media research organisation. This can be contributed to a few factors explained Sifiso Falala, President of PAMRO. “Our annual conference is an industry highlight with live events previously hosted around Africa. Mauritius, Lagos in Nigeria, Cape Town... Continue reading→
Workbench marks seven years in business
When Michael Cook and Martin Sing forged Workbench in 2013, the objective was clear: to offer large agency capability with boutique agency speed and service. Seven years on, the through-the-line agency shines with talent, and engages in solid client partnerships within which strong brands are established, developed and grown. Where effective campaigns are crafted and... Continue reading→
#EskortCares campaign raises funds for Children’s Homes
To raise funds for two children’s homes in Heidelberg, Eskort collaborated with Saronsberg Cellar and artist Sam Nhlengethwa in an initiative aptly named Liberi. The Latin word for children, Liberi was launched in July 2020. A unique collector’s Liberi 2018 Bordeaux blend was created by Saronsberg Cellar and the labels showcased six of Nhlengethwa’s art... Continue reading→
PMG partners with TAPTAP to launch Ground-Breaking Geo-Location Technology to Drive Greater Integration of Mobile and OOH
Provantage Media Group has taken its digital offering to the next level with the launch of ‘Sonar’, an audience powered mobile geo-location offering that will allow for the extension of campaigns from Out-of-Home (OOH) into the digital realm. PMG, through its various divisions, will be offering this geo-location service to all its campaigns to create... Continue reading→
Mass Personalisation – A Targeting Paradox
Isla Prentis, Head of Tirisano Consulting at The MediaShop If you are anything like me, then you start your year off by reading all the different trends and predictions for the upcoming year – 2020 was no different except that there were trends for the entire decade! In amongst these trends was one that received... Continue reading→
Superbalist challenges the norm in ‘Impress Yourself’ campaign from M&C Saatchi Abel & Egg Films’ Lebogang Rasethaba
Egg Films’ Lebogang Rasethaba joined forces with M&C Saatchi Abel on the latest campaign for South Africa’s leading online fashion destination, Superbalist. The result is a fresh reimagining of fashion advertising underpinned with the powerful message that style is an attitude that starts within. The creative team at M&C Saatchi Abel tasked Rasethaba to direct... Continue reading→
Toyota SA evolves Toyota Hilux’s strategic positioning with launch of 8th generation
Coinciding with the unveiling of the 8th generation of its market-leading range of super tough bakkies, Toyota South Africa has evolved the Toyota Hilux’s ‘Tough, Tougher, Tougher-er’ strategic positioning to claim ‘Legendary Toughness’. The Toyota Hilux debuted in South Africa in 1969 and, with its 2nd generation launching in 1973, quickly became the country’s favourite... Continue reading→
FCB Joburg appoints Struan Bourquin to lead Toyota SA account
FCB Joburg has appointed Struan Bourquin to lead its business on the Toyota South Africa account, one it has held since 1961 when the agency (then Lindsay Smithers) was asked to launch the first Toyota model to be sold in South Africa, the Toyopet. Making the announcement, FCB & Hellocomputer Johannesburg Group Managing Director, Thabang... Continue reading→