Latest Industry News
Markex 2018: Use promotional items as part of your holistic marketing strategy in tough economic times
As South Africans continue digesting the unwelcome news of the country’s gross domestic product (GDP) reduction of 2.2 percentage points in Q1 of 2018 – the worst quarterly contraction in nine years – the marketing profession is evaluating its ongoing quest to showcase the value it can bring to business. Speaking during a panel discussion... Continue reading→
The Council of Event Professionals Africa launches
In a bid to elevate careers in the event industry, promote excellence and professionalism, the Council of Event Professionals Africa (CEPA) has been created. The brain child of the Southern African Association for the Conference Industry (SAACI), the International Festivals and Events Association (IFEA) Africa, and the Exhibition and Event Association of Southern Africa, CEPA... Continue reading→
BBM Signs Eskimi as Exclusive Mobile Advertising Partner in Nigeria
BBM and Eskimi, a global programmatic platform, today announced an exclusive mobile advertising partnership in Nigeria. The combined market-leading, mobile first solutions of Eskimi and BBM enable brands and advertisers to reach and engage with mobile audiences on both Android and iOS across Nigeria. “BBM works with best-in-breed partners globally, in a continuous effort to... Continue reading→
Sweet! Gen Next gives Engen the Thumbs Up
Engen has again been voted the “Coolest Petroleum Brand” in the Sunday Times Generation Next awards. This is the ninth consecutive year that South Africa’s youth have backed Engen, reaffirming the company’s uncontested brand leadership and market strength. With youth development playing a central role in Engen’s social investment, and sponsorship initiatives, the company remains... Continue reading→
Mango is awarded the coolest low cost airline brand
This week Mango Airlines is back in the news announcing its new ‘Cool Title’ by being the lead low cost airline in the Sunday Times Generation Next awards. Mango’s accolade was announced yesterday [Thursday, 14 June] at a glitzy affair that recognises the country’s coolest brands and celebrities. Head of Marketing at Mango Airlines, Benediction... Continue reading→
ACA Board of Directors for 2018/2019 Announced
On Thursday 25th May 2018, The Association for Communication and Advertising (ACA) held its 71st Annual General Meeting at the AAA School of Advertising campus in Johannesburg. At the AGM, the new Board of Directors for the 2018/2019 fiscal were elected – they are: James Barty : Chair Group Managing Director King James (Regional Representative... Continue reading→
Tribeca welcomes three interns to its 2018 internship programme
Tribeca Public Relations (Tribeca) has welcomed Crystelle Laljith, Lerato Mokoena and Minkateko Babane to its 2018 internship programme. Tribeca’s six-month internship programme includes full-time, on-the-job training with a dedicated, multi-skilled consultant team, combined with SETA-accredited NQF Level 5 training that covers leadership and emotional intelligence in the workplace. “Tribeca believes that internships should afford workplace... Continue reading→
Does your brand matter?
Does your brand matter? Jedd Cokayne, Business Unit Manager at The MediaShop asks some tough questions More and more brands are finding it difficult to trade in this ever changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market. Consumers are becoming more and more fickle... Continue reading→
How good is the Huawei P20 Pro camera? Watch the TV ad and you’ll find out
What do you do when you want to prove the true capabilities of a revolutionary smartphone camera? A smartphone that has the world’s first Leica triple camera with the highest total pixel count on a modern smartphone. A camera that gives a professional photography experience in the form of an intuitive and easy-to-use smartphone. A... Continue reading→
Upskilling and the Gig Economy emerge as smart ways to fight youth unemployment
For South Africa’s youngest citizens finding a job remains an enormous challenge. While the country’s official unemployment rate is now 27.7%, the most affected group by far are young people under the age of 35, as a staggering 38.6% of youth are currently unable to find work. Against the backdrop of a sluggish economy finding... Continue reading→