Latest Industry News
Sweet! Gen Next gives Engen the Thumbs Up
Engen has again been voted the “Coolest Petroleum Brand” in the Sunday Times Generation Next awards. This is the ninth consecutive year that South Africa’s youth have backed Engen, reaffirming the company’s uncontested brand leadership and market strength. With youth development playing a central role in Engen’s social investment, and sponsorship initiatives, the company remains... Continue reading→
Mango is awarded the coolest low cost airline brand
This week Mango Airlines is back in the news announcing its new ‘Cool Title’ by being the lead low cost airline in the Sunday Times Generation Next awards. Mango’s accolade was announced yesterday [Thursday, 14 June] at a glitzy affair that recognises the country’s coolest brands and celebrities. Head of Marketing at Mango Airlines, Benediction... Continue reading→
ACA Board of Directors for 2018/2019 Announced
On Thursday 25th May 2018, The Association for Communication and Advertising (ACA) held its 71st Annual General Meeting at the AAA School of Advertising campus in Johannesburg. At the AGM, the new Board of Directors for the 2018/2019 fiscal were elected – they are: James Barty : Chair Group Managing Director King James (Regional Representative... Continue reading→
Tribeca welcomes three interns to its 2018 internship programme
Tribeca Public Relations (Tribeca) has welcomed Crystelle Laljith, Lerato Mokoena and Minkateko Babane to its 2018 internship programme. Tribeca’s six-month internship programme includes full-time, on-the-job training with a dedicated, multi-skilled consultant team, combined with SETA-accredited NQF Level 5 training that covers leadership and emotional intelligence in the workplace. “Tribeca believes that internships should afford workplace... Continue reading→
Does your brand matter?
Does your brand matter? Jedd Cokayne, Business Unit Manager at The MediaShop asks some tough questions More and more brands are finding it difficult to trade in this ever changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market. Consumers are becoming more and more fickle... Continue reading→
How good is the Huawei P20 Pro camera? Watch the TV ad and you’ll find out
What do you do when you want to prove the true capabilities of a revolutionary smartphone camera? A smartphone that has the world’s first Leica triple camera with the highest total pixel count on a modern smartphone. A camera that gives a professional photography experience in the form of an intuitive and easy-to-use smartphone. A... Continue reading→
Upskilling and the Gig Economy emerge as smart ways to fight youth unemployment
For South Africa’s youngest citizens finding a job remains an enormous challenge. While the country’s official unemployment rate is now 27.7%, the most affected group by far are young people under the age of 35, as a staggering 38.6% of youth are currently unable to find work. Against the backdrop of a sluggish economy finding... Continue reading→
Disruption Opportunity For Sports Consumption In A Changing Media Landscape
Media disruption has entered the global playing field in the form of sports consumption outside of traditional networks, brought on by the growth of technology, changing consumer habits and an eSports evolution. This has seen tech giants challenging traditional distribution and fan engagement; and the rise of Facebook and Amazon as the emerging powers within... Continue reading→
Richfield Holding partners with Adland
The Association for Communication and Advertising NPC (ACA) and Richfield Holdings (Pty) Ltd (Richfield) are pleased to announce the conclusion of an agreement of sale in which the ACA will sell its shareholding in the AAA School of Advertising (Pty) Ltd (AAA). The agreement follows an offer to purchase the AAA from Richfield that was... Continue reading→
Sanlam’s Born Today Film Born In A Day
Today is Sanlam’s 100th birthday. To celebrate 100 years of securing financial futures for generations to come – and to remind us of our responsibility to build a better world for each new life to inherit – the King James Group shot Born Today. Filmed, finished and flighted today, in the space of just 12... Continue reading→