Latest Industry News
Top 50 FTA programmes – October 2022
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00. Day Date From To Station Programme Title Genre AR Viewers Share Mon 17/10/2022 2030 2059 S1 Uzalo Dram 15.21 5 885 560 57.1 Mon 17/10/2022 1929 1958 ETV... Continue reading→
TCL TVs now available at Pick n Pay hyper stores
Due to popular demand of their televisions, TCL South Africa will be increasing the number of outlets to Pick n Pay Hypermarket stores where TV, sport and gaming enthusiasts can purchase the latest in Google activated screen technology with impressive refresh rates. “We’re excited to announce that our TVs are now available at 21 Pick... Continue reading→
Adspend – August 2022
The Top 10 South African August 2022 advertisers. Advertiser Aug-20 Advertiser Aug-21 Advertiser Aug-22 1 UNILEVER SA R 132 666 558 UNILEVER SA R 179 828 365 UNILEVER SA R 236 748 794 2 CLIENTELE LIMITED R 107 406 702 GLAXOSMITHKLINE R 135 521 351 CLIENTELE LIMITED R 143 973 041 3 GLAXOSMITHKLINE R 103... Continue reading→
The PRC launches DAMS, a digital currency based on Google Analytics
The Publisher Research Council (PRC) is introducing a new digital currency, DAMS (Digital Audience Measurement System) for websites to sell their audiences in South Africa and PRC members. Many other publishers are already supplying real-time audiences to the dashboard, which went live on November 1st. The PRC is the oldest and one of the most... Continue reading→
Have we lost the plot?
Jedd Cokayne, Business Unit Director at The MediaShop wonders if we are unnecessarily overcomplicating our lives in the media and marketing industries. Much to my delight the URC (United Rugby Championships) has started up again with the SA sides coming out of the starting blocks in scintillating form. At this stage of the competition last year,... Continue reading→
Global alignment sees a 60-year partnership come to an end.
After a 60-year partnership, Toyota South Africa Motors and FCB are to take different forks in the road. The number one automotive brand in South Africa has recently announced that FCB will no longer be its agency of record for its brand and above-the-line account, business held by FCB for six decades. Toyota has made... Continue reading→
Effie Awards South Africa 2022 Winners announced
Winners of the 2022 Effie Awards South Africa were announced on the 27th October 2022 at a gala event held at the Focus Rooms venue in Johannesburg. Now in its second year on home soil, the global Effie programme celebrates the most effective marketing communications campaigns of the past year. Known by advertisers and agencies... Continue reading→
Making the case for bland advertising
There is a definite movement for brands to focus on customer service and experience versus the chest beating “catwalking” that brands can get up to, says The MediaShop Johannesburg’s Managing Director Dashni Vilakazi. The fact is that heritage brands or brands with long longevity have already done the hard work. “Let’s be honest, to consumers brands... Continue reading→
The difference between business and brand? FANS!
There’s a world of difference between a business and a brand – and the reason for that is FANS. That’s the view held by the organiser of South Africa’s first virtual conference focused on fan-building, FANS, HaveYouHeard’s Head of Culture and Editor of Snacks and @thisisin__, Brett Rogers. Rogers contends that successful businesses are built... Continue reading→
The power of televised history
By Megan Walker, Media Strategist at The MediaShop According to Tom Cotterill for Mail Online, the Queen’s funeral was expected to be the most-watched TV event in history with four billion global viewers anticipated – more than Live Aid 1985 and Charles and Diana’s wedding in 1981. “It had been hoped the numbers would... Continue reading→