Latest Industry News
The next level of marketing is here
Over the past decade there have been significant advances in the field of Marketing and Advertising theory and practice. The next level of marketing, includes the disciplines of Observed Consumer Behaviour, Behavioural Economics and Cognitive Neuroscience. Kirsten Dugmore, Chief Growth Officer at SugaSpice, will be hosting an online “Modern Marketing Bootcamp” that will bring together... Continue reading→
Meta Media and The MediaShop offices reopen
Chris Botha, Group Managing Director of Park Advertising has announced that both media agencies within the Park Advertising Group, namely Meta Media and The MediaShop, will reopen their Johannesburg offices as from 17 June 2020. As COVID-19 restrictions begin to be relaxed in many countries around the world, organisations are starting to think about when... Continue reading→
First World Problems during a pandemic
By Refilwe Mangweta, Digital Campaign Manager at The MediaShop In a time when the whole world has been rocked by the tumultuous impact of the Covid-19 pandemic, the human condition shows how resilient it is in response to fighting this virus. Through these trying times I have learnt the importance of laughing at ourselves a... Continue reading→
FCB Joburg/Hellocomputer Group MD Thabang Skwambane one of world’s ‘most creative’
International advertising, media & technology journal, Adweek, has included one of South Africa’s leading admen – Group Managing Director FCB Joburg and Hellocomputer, Thabang Skwambane – on its 2020 Creative 100 Honour Roll. Published annually to celebrate the most inspiring minds in marketing, media and culture, this year Adweek Creative 100 acknowledges worldwide talent in... Continue reading→
Nelson Mandela Children’s Fund needs your 67 kilometres
This Mandela Day will be the first ever marked amongst a global pandemic. As both the sports and eventing industries are massively impacted by being unable to celebrate Mandela Day through physical activations, this year the Nelson Mandela Children’s Fund (NMCF) is bringing a massive virtual race – 67 Kilometres for Mandela Day – to... Continue reading→
Transit Ads Unveils Ground-Breaking Insights Community with TransitGo
Unfazed by the national lockdown, Transit Ads™ has put its time behind closed doors to good use and developed a progressive and ground-breaking new product that is able to provide brands with regular insights directly from their targeted consumers. TransitGo is an insights community developed by Transit Ads in partnership with Opinion Solutions, a mobile... Continue reading→
Eskort donates over R1 million worth of food parcels
Eskort is responding to the COVID crisis with a sense of community that is ingrained in its DNA. In line with its corporate social responsibility initiatives, the processed pork products brand is donating over R1 million worth of food parcels through its #EskortCares Covid Food Feeding Scheme, to the communities surrounding its factories and butchery... Continue reading→
Level 3 advertising shoot protocols to be discussed in industry wide conference
The Advertising Industry was given the all clear at the start of May to return to the workplace following updated Directions published by the Department of Communications and Digital Technologies in the Government Gazette. Under Level 3 restrictions, the economy has been given a further boost and economic activity across a broader range of industries... Continue reading→
Workbench’s resourcefulness helps Denny to Add Goodness
With measures being taken to address the COVID-19 pandemic in South Africa, the restaurant industry has been hit hard. Many family-run local eateries are facing closure or are already in the process of shutting down. Proudly local brand Denny Mushrooms wanted to show their solidarity with the restaurant industry and at the same time raise... Continue reading→
Navigating the new normal
By Claire Herman, Media Operations Lead at The MediaShop In a matter of months our world has been turned upside down after experiencing a global pandemic infecting over 5.1 million people around the world and resulting in almost 331,000 deaths so far (Worldometer, 21 May 2020). Besides Bill Gates and the screenplay writer of Contagion, who... Continue reading→