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Greeff Properties links to international real estate agency with rebrand

A company’s brand identity is what gives it presence, gravitas and is a point of reference for anyone who interacts with the brand over time. Greeff Properties is proud to announce its rebrand as a recognition of its exclusive affiliation with Christie’s International Real Estate. The brand will now be known as Greeff Christie’s International... Continue reading

IAS to represent South Africa at the annual AdForum Worldwide Summit in New York.

The 2018 AdForum Summit, held biannually in selected cities across the globe, will feature Johanna McDowell and the Independent Agency Search & Selection Company (IAS) as part of an exclusive, captive audience of search consultants. The 2018 AdForum summit will take place in New York between 23rd and 27th April 2018, providing Johanna McDowell and... Continue reading

eCommerce and Millennials

 Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce mean to them? For this demographic it’s an omni-channel experience – one that begins by online search, then testing or touching the product in-store.... Continue reading

MullenLowe launches Water-Smart Getaways campaign for MINI

To highlight the adventurous spirit of the MINI Countryman, MullenLowe South Africa has launched Water-Smart Getaways – guilt-free water adventures you’ve been dreaming of, an initiative aimed at helping Capetonians save water in the city while enjoying the water indulgences they’ve been deprived of, like having a bath, doing laundry, or taking their car for... Continue reading

Boomtown bolsters strategic department

Strategically-led creative for Boomtown’s recent campaign for Ricoffy, saw the brand achieve tremendous growth 2017. And it was through culturally led insights from the Boomtown strategy team’s research that creative effectiveness was realised. It is due to this continued success, that Boomtown has further bolstered its team of strategists for an industry-leading strategic offering. Helna... Continue reading

Terry Unser appointed Executive Business Director at 1886

Terry Unser, previously Executive Business Director at FCB Africa affiliate, 1886, has rejoined the agency as Executive Director: Integrated Business. The position, a newly created one, underscores the importance of integration across all media channels and marketing disciplines for 1886’s clients. Her responsibilities include all communication and business development for clients as well as managing... Continue reading

A success story – Recruitment start-up Giraffe closes second funding round

South Africa Giraffe, the automated high-volume recruitment start-up, today announced that it has closed a second round of equity funding, led by Edge Growth’s Vumela Fund with participation from Omidyar Network, the Brozin family’s Forever Young Capital and Catapult Trust. Giraffe uses mobile technology and matching algorithms to enable businesses to recruit high volumes of... Continue reading

The successful print campaign that set a CEO strutting out in a Speedo

It all began with a challenge at a Tekkie Town conference last year to reach an exceptional target for December 2017 – an “absolutely impossible to reach” target that had the CEO betting that he would walk in a Speedo from one Tekkie Town building to the other if it was reached. https://www.facebook.com/GeorgeHeraldNews/videos/1890856844260431/ Unfortunately for... Continue reading

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