Latest Industry News
Creative work can change the world
by Mike Abel, Founding Partner & Chief Executive at M&C Saatchi Abel Ask me whether the economic value of creativity has been historically undervalued in South Africa, and I’ll say: Yes. Enormously so. A recent Business Times article published on 12 March 2017 even highlighted the extent to which South Africa’s creative agencies and creative... Continue reading→
Ensuring your website effectively reflects your brand
By Judith Middleton, Founder and business development director at DUO Marketing + Communications. While B2B technology companies are increasingly going online to drive brand awareness and potentially generate leads, many continue to be challenged by one of the most basic tools in the digital marketing kit – their website. Even though companies might put a... Continue reading→
Time is Money – Stop wasting it on futile meetings
According to a survey of time use conducted by Stats SA, South Africans spend roughly 121 minutes per day participating in meetings, which amounts to over 10 hours a week – a quarter of the average 40 hour work week. This wouldn’t be a problem if all these hours spent in meetings were somewhat productive... Continue reading→
Women entrepreneurs are slowly making an indelible mark within the digital sector
While the increasing adoption by consumers of various digital platforms as a means to interact and engage with brands in a more personalised way and has promoted exponential growth and competition within the digital sector, there is still a marked shortage of females in the local digital space. This is according to Deshnie Govender, Founder... Continue reading→
Get the competitive edge with data analytics
The digital business landscape is driven by data. However, amidst the risk of information overload, decision-makers need to embrace data analytics to get the competitive edge they need. Kelly Preston, data analytics manager at SilverBridge, examines how this is becoming an essential tool for business. “With global mobile phone users expected to surpass five billion... Continue reading→
King James II creates a short film for Siemens
HIM, HER and ME is a short film by Siemens. A purposeful shift away from corporate storytelling to create relatable human moments The film format has drama, comedy and the obligatory plot twist Some people don’t fully know what Siemens does. In reality, Siemens plays a big a part in our everyday life – from... Continue reading→
Boomtown’s latest creative winter custard campaign for First Choice
Launching on June 5th, the First Choice winter custard campaign created by Boomtown, is set to hit selected stores nationwide. Everything in life is better when you have someone else by your side, and the campaign uses lyrics from famous songs plays on this, and highlights how First Choice’s rich, creamy custard makes desserts taste... Continue reading→
Have You Got Talent?
Prove it! Join SPARK Media on 6 June 2017 for their “You’ve got Talent” games day at Bryanston Country Club. “Bring your skills, whether it’s your balls or your brains, and put them to the challenge,” says Gill Randall, Joint CEO of SPARK Media. “We’ve catered to both the sporty and the brainy by including... Continue reading→
Dirk Visser is Head of Social Media at CBR Marketing Solutions
The learning curve for Dirk Visser, Head of Social Media at CBR Marketing Solutions, has been steep and exciting since he joined the company with limited experience but lots of enthusiasm in 2013. He started as a social media specialist and in 2015 was promoted to his new position. He now heads a team... Continue reading→
Riding the waves of the digital world
Digital marketing is a strategy. It’s not just simply a website, or social media, or Google; it’s a full platform that allows people to position their businesses within the communities they’re targeting. And it is enabling an unprecedented level of engagement between companies and their customers. In fact, the greatest advantage of social media... Continue reading→