Latest Industry News
Nina Pfeiffer moves into directing at Tulips & Chimneys
And cracks Editor’s Pick on AdAge on her first attempt… Tulips and Chimneys’ executive producer Nina Pfeiffer moved into the director’s chair for the first time for Tales From Teacher, a back-to-school campaign for Fruits of the Loom that was featured on Adweek and selected as Editor’s Pick on AdAge. In each of the three... Continue reading→
Cinemark Steps Up To Support The Cinema Medium
Cinemark today announced its support for “Feed Our Future,” a powerful new advertising campaign aimed at stirring global cinema audiences into action to tackle global hunger by supporting the United Nations World Food Programme (WFP), the world’s leading humanitarian organization fighting hunger worldwide. Starting today, the advertisement will air on Cinemark screens across South... Continue reading→
Consulta and Tribeca PR extend its partnership
Consulta, a managing consultancy that improves its clients’ business performance through scientific consultation and research, has appointed Tribeca Public Relations (Tribeca) as its strategic public relations partner. Consulta offers a diverse range of tools including the well-known South African Consumer Satisfaction Index (SA-csi), TISSE – The International Standard for Service Excellence, CCToolkit – a framework... Continue reading→
Does big data make us understand less?
Isla Prentis, Business Unit Manager at The MediaShop says that Big Data was pegged as a trend at the beginning of this year. For the sixth year in row. Something’s wrong with this picture. “Understanding is deeper than knowledge. There are many people who know you but very few understand you.” I came across this anonymous... Continue reading→
Understanding the increasingly sophisticated customer
Quality of service can make or break the reputation of a brand or organisation. This is especially the case when there is little differentiation between product offerings within a brand category. The 2018/19 Ask Afrika Orange Index Awards taking place in Johannesburg on 4 October 2018 at The Venue in Melrose Arch, will reveal this... Continue reading→
Degrees of success: why you need to consider studying further
Getting a foot in the door of an agency, business or organisation you’d really love to work for is not always as easy as putting on your Sunday best and flashing the interviewer your brightest, most charming smile. Often, what they’re looking for is actually just a tertiary qualification, which is why many young people... Continue reading→
AdColony wins big at The MOST Awards
AdColony South Africa, one of Nfinity Media’s investments, has been named Overall Media Owner of the Year and Digital Media Owner of the Year at the 2018 MOST Awards. AdColony SA’s Head of Sales Mike van Tonder was also named Rising Star of the Year in the media owner category. Globally, the company is one... Continue reading→
The time has come for digital transformation
By Hein Taljaard, Client Partner at Decision Inc. Using technology to drive business transformation is hardly a new thing. In fact, reducing paper and automating processes are goals many organisations share. Yet, change has been slow in coming with some decision-makers even resisting digitalisation. This needs to change if organisations are to unlock new insights... Continue reading→
Data fusion launches!
The PRC (Publisher Research Council) and Nielsen’s first fused dataset, comprising PAMS (Publisher Audience Measurement Survey) and CPS (Consumer Panel Survey) will be launched this month on Wednesday 26 September in Johannesburg and Friday 28 September in Cape Town. #Fusion2018, the newly fused PRC PAMS and Nielsen CPS data is an exciting innovation in South... Continue reading→
MOST Awards honours Kaya FM MD as industry legend
Kaya FM Managing Director, Greg Maloka was honoured last night at the prestigious 10th MOST Awards that took place at the Wanderers Club in Illovo. The annual awards aim to recognise and celebrate top performing service providers of the media industry that strive for industry excellence. Maloka was recognised by his peers as this year’s... Continue reading→