Latest Industry News
What a Township Consumer Wants for Christmas
South African manufacturers are missing out on millions of rands in potential sales because they don’t fully understand township retail market dynamics especially at Christmas, Selpal, owner of South Africa’s biggest online platform for spaza shop owners, says. “For example buying in bulk is a reality during the festive season, as families are on holiday... Continue reading→
25 interns successfully complete FCB graduate programme
FCB Africa’s Graduate Programme, a year-long mentorship and work experience immersion at the group agencies FCB Cape Town, Hellocomputer Cape Town, Hellocomputer Joburg, FCB Joburg and 1886, successfully capped 25 interns during the last weeks of 2017. Of these 25, 19 participated in the Joburg Programme and five in that run from the Cape Town... Continue reading→
Tribeca cooks up a storm with SA Chefs
The South African Chefs Association (SA Chefs) has appointed Tribeca Public Relations (Tribeca) as its brand positioning and communications partner. SA Chefs is a non-profit industry association that has represented the interests of all levels of chefs for the past 40 years. The association aims to improve and positively impact the careers of chefs and... Continue reading→
Woolworths Food’s continued innovation places it at the top of the Ask Afrika, Orange Index
As this year’s winner of the Ask Afrika Orange Index Awards, Woolworths Food has proven itself as a brand that can consistently reinvent itself to keep pace with local and international consumer trends. Now in its 16th year, the Orange Index has become an important benchmark to measure the highest levels of service delivery among... Continue reading→
New Popimedia initiative set to SHIFT mindsets
Local ad-tech company and Facebook marketing partner Popimedia today announced the launch of SHIFT, a practical programme of workshops for senior marketing professionals designed to shift thinking around design, marketing and business in the digital age. SHIFT will replace Popimedia’s Ad-Tech Academy, the company’s pioneering free learning academy that, over the course of two years,... Continue reading→
Tribeca PR promotes Nicola Honey to account manager
Nicola Honey has been promoted to an account manager at award-winning agency, Tribeca Public Relations. Starting at Tribeca as a senior account executive in April 2016, Nicola has been instrumental in achieving significant results for her clients. With a background in corporate communications and a love for consumer technology PR, Nicola now manages the Epson... Continue reading→
What are activations without ROI?
Peter KohlÖffel of ProActive™ unpacks the importance of measuring activations, in terms of return on investment across all elements – growth in sales, growth in customer base, brand assimilation, brand affiliation and response to call to action. Let me begin by stating a fact: If your activations agency has never provided a report that measures... Continue reading→
Sarah Baartman District Municipality appoints Boomtown for tourism brief
Following a tender process, Boomtown has been appointed to review and implement the Sarah Baartman District Municipality’s tourism marketing strategy over 32 months. Boomtown previously worked with the Sarah Baartman Municipality’s tourism department for over ten years until 2015. “We’re delighted that the tourism team at the Sarah Baartman Municipality has returned to the Boomtown... Continue reading→
No matter the reading platform – quality content is key to advertising success
In on-going, large sample studies over the past two years, London based research company Lumen has conclusively proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales. Lumen is an attention technology company that uses eye... Continue reading→
Making local (even more) lekker: good for everyone
By Bobby Amm, Executive Officer, the Commercial Producers Association There are about 44.4 million black people in South Africa, 6 million of whom are middle class (a figure that has tripled in the last 12 years). Black high-net-worth individuals (HNWIs) have also increased by 179% since 2007, while white HNWIs have declined by 42%. Why... Continue reading→