Latest Industry News
PRC brings Nielsen fused brand & PAMS
Nielsen has announced that it will release Consumer Panel data fused with 2017 PAMS data in August this year, this is an enhanced survey that will provide the industry with rich information on 200 consumer goods categories and more than 5 000 brands. The study is being funded by the Publisher Research Council (PRC) and will... Continue reading→
SA Tourism, FCB Joburg Celebrate Africa’s Travel Indaba 2018 Success
SA Tourism’s marketing team and marketing partner, FCB Joburg, again proved their mettle at Africa’s Travel Indaba 2018, which drew to a close in Durban on May 10. With high-quality buyers from across the world meeting exhibitors from across the African continent showcasing a variety of tourism products and services, Africa’s Travel Indaba – billed... Continue reading→
CNN embarks on #ZeroPlasticLunch campaign for World Oceans Day
CNN is embarking on a campaign to encourage students to eliminate single use plastics from their lunches for World Oceans Day, on 8 June, 2018. The network has created video and text resources for schoolchildren and teachers to outline the issue of plastic waste. Using the hashtag #ZeroPlasticLunch, the children are being encouraged to share... Continue reading→
2018 Oscar-nominee Revolting Rhymes now streaming first and only to Showmax
“The small girl smiles. One eyelid flickers. She whips a pistol from her knickers.” There’s the story of Little Red Riding Hood that everyone knows and then there’s the Roald Dahl version. Dahl may be best known for bestselling children’s books like Matilda, The BFG, Charlie and The Chocolate Factory, James and The Giant Peach... Continue reading→
SA Tourism, FCB Joburg Celebrate Africa’s Travel Indaba 2018 Success
SA Tourism’s marketing team and marketing partner, FCB Joburg, again proved their mettle at Africa’s Travel Indaba 2018, which drew to a close in Durban on May 10. With high-quality buyers from across the world meeting exhibitors from across the African continent showcasing a variety of tourism products and services, Africa’s Travel Indaba – billed... Continue reading→
Unpacking the era of Influencer Marketing
Unpacking the era of Influencer Marketing by Ronel De Kock, Media Planner at The MediaShop Influencer marketing is a form of communication which identifies individuals that have influence over potential buyers, then focuses marketing activities around these influencers – mainly online. This kind of marketing uses the influence or reach that an individual has on... Continue reading→
Global search for new talent to join BBC Earth
BBC Earth (DSTv Channel 184) has today launched a global search for a fresh new presenter who can offer a different perspective on all things natural history and science, to join the team to film a four-part YouTube series. If you’ve never before been a presenter and are; Passionate about our planet and all the... Continue reading→
Going green… and other marketing trends discussed at Madex 2018
Going green is one of the major trends that marketers are seeing in the retail space, and part of a changing marketing landscape. This is according to Chantelle Booysen-Fourie, portfolio manager: communications, events and strategic partnerships at the Marketing Association of South Africa (MASA). Booysen-Fourie was speaking on the opening day of Madex and Markex... Continue reading→
FCB Joburg Designer Selected To Study For Masters In Sweden
An FCB Joburg designer, Nontokozo Tshabalala, has beaten out 20 000 applicants to join nine other young South Africans to be awarded a Sweden Institute Study Scholarship (SSIS) to study for her Masters degree in that country. An opportunity to further her chosen profession abroad is not a first for Tshabalala, who was selected while an... Continue reading→
Industry-leading audience data workshop highlights key learnings for brands
24.com in association with its sales team from The SpaceStation, South Africa’s leading digital media sales company, hosted an industry-leading workshop on Thursday 31 May to explore how data and audience segments can assist marketers and advertisers address a range of marketing challenges, as well as looking at international trends in data. Heading up... Continue reading→