Latest Industry News
South African Marketing Industry Alliance announces Second WFA Global Diversity, Equity & Inclusion (DEI) Census
Marketing and advertising professionals from around the world are being asked to share their views on the state of diversity, equity and inclusion (DEI) in the industry by participating in the second Global DEI Census in marketing. South Africa – often considered a global pacesetter in DEI following the country’s transition to democracy in 1994... Continue reading→
Multi award-winning Carly Fields joins Algoa FM
Carly Fields, who became a household name after making her broadcasting debut on YOTV in 1996, followed by award-winning stints on radio, has joined Algoa FM. “I’m extremely excited to be joining the Algoa FM family!” says Fields, who hosted her first show on Friday, March 10. She presents “Carly on Algoa FM” Friday evenings... Continue reading→
MullenLowe’s commercial for Save the Children exposes Xenophobia
Thousands of migrant children seeking refuge in South Africa face hatred, harassment, and violence. As a wake up call to South Africa, and the world, advertising agency MullenLowe South Africa has created a commercial for NPO Save the Children that shows the horrifying realities of xenophobic behaviour. Indololwane, the word for elbow in isiZulu, is... Continue reading→
Flow Communications appoints new deputy head of social media
Leading independent integrated communications agency Flow Communications has appointed Bianca James as its new deputy head of social media as it grows its already strong social media department. James joined Flow this month from Sauce Advertising, where she was the head of social media. She holds a Bachelor of Arts in Communication Science from Unisa... Continue reading→
NPO Trulife hosts second annual fundraiser for Gender-Based Violence project: a 100 kilometre run in 10 days challenge.
KZN-based non-profit, Trulife, is taking a public stand against gender-based violence with their “WeSeeYou” awareness campaign – where runners across the world have signed up to complete 100 kilometers in 10 days. Now in its second year running, the campaign will launch on Human Rights Day – the 21st of March. The aim is to... Continue reading→
Engagement Technologies and Data Aggregation stand out as Key Learnings from ISE 2023
Integrated Systems Europe (ISE), the world’s largest AV and systems integration exhibition took place in Barcelona, Spain earlier this year, and showcased global leading technology innovators and solutions providers across the industry. Kevin Bierman, Head of Digital Signage at Moving Tactics, South Africa’s leading digital signage solutions company, and member of the Global Signage Alliance (GSA), attended this... Continue reading→
The Digital Shift in Media Strategy – An Opportunity Boom
For more than a decade, media industries the world over have grappled with disruptive and persistent change. A major factor in this tumultuous state of play has been the rise of digital, which has challenged and inspired marketers, media planners, buyers, and strategists, to look beyond traditional media channels to incorporate digital media channels through... Continue reading→
Outdoor Network Is Flipping The Switch On Load-Shedding
Over two hundred days of load-shedding are predicted this year. Businesses have been hit hard by the rolling power cuts and the digital marketing sector in particular has been impacted by the disruptions. The OOH landscape is feeling the loss of audiences during peak time travel which in turn affects advertisers who are re-looking their... Continue reading→
Meta recently announced the launch of a new global platform, run by the National Centre for Missing & Exploited Children (NCMEC) aimed at combating the spread of intimate images of minors online. Information about the platform below: NCMEC is launching Take It Down, a first of its kind global platform that people can use to... Continue reading→
Provantage Evolves into an Integrated Media and Marketing Powerhouse
Since its inception in 2003, Provantage Media Group has grown exponentially, establishing itself as one of the top Out of Home Media specialist companies in Africa. In a fast-moving, fluid industry, Provantage Media Group will now rebrand, streamlining its name to Provantage, and positioning itself as a multifaceted marketing services business. Provantage’s Out of Home... Continue reading→