Latest Industry News
Programmatic advertising during a pandemic
Tips from Caxton Media’s, Hive Digital division on using Programmatic Advertising during a pandemic!
Lockdown Leadership
By: Sean Sullivan, Associate Media Consultant at The MediaShop An executive coach I eagerly follow, Erik Kruger, penned the term “Lockdown Leadership”. In an industry where team cohesion is vital to business continuity, his highly pertinent article drives home some key ideas on leading a team through a lockdown which has been introduced in several... Continue reading→
Weber Shandwick names Ipelegeng Thibedi Africa CEO
Weber Shandwick announced today the appointment of Ipelegeng (Ipi) Thibedi as the new CEO of its African operations. Weber Shandwick Africa, with offices in Johannesburg and Nairobi and more than 13 partners in Africa, is a growing network within the firm’s EMEA region, serving clients across a range of practice areas. Based in Johannesburg, Thibedi... Continue reading→
Continuity during times of uncertainty
In an unprecedented situation for the entire global community, we are all grappling with the humanitarian and economic challenges posed by the SARS-CoV-2 virus and the disease it causes, “coronavirus disease 2019” or COVID-19. As a nation, within our specific organisations, businesses, environments and our own families, we all continue monitoring the effects of the... Continue reading→
Covid-19: Lockdown and quarantine means people are consuming more media
By Lukanyo Bushwana, Strategist at The MediaShop Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their exposure on certain mediums and increasing consumption on others. As the old adage goes “one man’s loss is another man’s gain”. According to Nielsen, staying put in our homes can... Continue reading→
Local newspapers – your trusted source of information
Whether it’s in the handling of newsprint or advertising, during these trying times of lockdown and COVID-19, local newspapers are proving to be a safe place for consumers and advertisers alike. And with more people at home, mediums such as these are receiving more attention because they’re a credible source of information for the community.... Continue reading→
Heraut knows the feeling
Editor of the Heraut Heidelberg and Nigel, Yvonne van Coller shares her account of getting local newspapers out during the lockdown. By now we all know the feeling – the Corona virus feeling. When President Cyril Ramaphosa announced the lockdown on the evening of March 23, it shook me. But it was only the following... Continue reading→
Danielle Sneiders to head HelloFCB+
HelloFCB+ has appointed Danielle Sneiders, a seasoned industry executive with 20 years’ management and operational experience, to head the agency. Results-driven and dynamic, Sneiders’ industry-specific skills set includes launch and extension, re-brand, strategy, product promotion, analytics, campaign development, implementation and integration. She started her career at Ogilvy Johannesburg in 1999 before moving to Net#Work BBDO... Continue reading→
The evolution of sponsorship
The rapidly evolving world of broadcast and the manner in which consumers engage with the medium is forcing marketers and advertisers to redefine how they talk to their audiences, and what they say. One of the categories within this mix that has the potential to benefit most from the disruption is sponsorship. However, it appears... Continue reading→
Binging just got a whole lot easier (for some)
Jenna Malcolm, Digital Campaign Manager at The MediaShop Evening viewing usually goes something like this: “Let’s binge on YouTube”… Ad is served Ad finishes… we’re hit with another ad That ad finishes, SURPRISE… we get hit with another one straight after that… Finally… I can binge. Hold up… don’t get ahead of yourself. There’s more.... Continue reading→