Latest Industry News
A fresh approach to customer service
Judith Middleton, Head of Advisory Services at DUO Marketing + Communications During 2018 we made some significant changes to our internal team structures that have improved our business, delivering greater value to our clients, and a richer and more fulfilling work experience for our team across PR and Digital Marketing Services. The shift came about... Continue reading→
Ogilvy launches Social.Lab South Africa E-commerce offering
Ogilvy today launched Social.Lab, its Social media performance division with a two-hour conference at the Ogilvy campus in Bryanston, titled “How social media is fueling the e-commerce economy”. Internationally, Social.Lab is the fastest-growing company in the Ogilvy network, combining creative content ideas with smart paid-media targeting to drive business results. Social.Lab operates in New York,... Continue reading→
How to navigate the challenges of studying online
Online education is arguably one of the digital era’s best innovations. For working professionals especially, having the freedom and flexibility to learn at their own pace makes learning while pursuing a full-time career much easier. However, online learning comes with its own set of challenges, and completing an online course or degree successfully depends on... Continue reading→
Connect, communicate and reward – loyalty should earn more than points
LoyaltyPlus advises on what constitutes an effective loyalty programme strategy An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus. The independent Customer Relationship Management (CRM) specialist says the... Continue reading→
Boomtown rolls out the Bronx Woman SS18/19 campaign
Shifting the campaign for Bronx Woman up a gear, and building on its messaging of “It’s so me!”, Boomtown has rolled out the spring/summer 2018 campaign by asking the question “Why be ordinary?” Working with Bronx Woman for the past two years, Boomtown kept the essence of self-expression and encouraged ladies to express their true... Continue reading→
Who is listening if we are not?
Lerato Senne, Insights Strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a ‘present yet absent’ type of behaviour. There’s no doubt that technology is changing how we communicate these days. We’re constantly multitasking while losing the essence of face-to-face... Continue reading→
Employee benefit marketing: Here’s how to ensure your staff know and use their benefits
Companies offer amazing benefits. We know this because we help several blue chip clients market these benefits to their employees. Discounted entertainment, concierge services, legal and medical advice, tutor services for their kids, delivery services… the list is endless. And with the current state of the job market and the pressure on offering competitive remuneration,... Continue reading→
#PrimediaBigLove spreads love with the Biggest Valentine’s card!
Primedia Outdoor made Valentine’s Day extra special, by taking over the streets and social media. They invited the public to send Valentine’s Day messages of love to their partners, family, friends and colleagues on Twitter and then have their message automatically showcased on Primedia Outdoor’s urban and mall digital out-of-home holding. People joined in their... Continue reading→
Bridget Johnson Joins Riverbed
Bridget Johnson needs little introduction in the ad industry. For the past 20 years, she’s been building her career as a respected creative, who has made her mark on multiple brands, winning numerous local and international awards for both creativity and effectiveness. Late last year, Bridget partnered with Monalisa Sibongile Zwambila at Riverbed on aware.org’s festive season Re-Think, drive-through... Continue reading→
SA creatives chosen for global awards jury!
In a powerful acknowledgement of the country’s standing in the global advertising industry, two South African creatives have been selected to serve on the jury for international advertising awards competition Dubai Lynx 2019, from March 10-13. Bronwen Rautenbach will judge the design category at Dubai Lynx 2019 and will be a member of the... Continue reading→