Latest Industry News
Games for marketing: Nothing new but growing in impact
Even if you don’t consider yourself ‘a gamer’, chances are you engage in at least some form of gaming in your day-to-day life. Maybe you keep yourself busy by playing mobile games at night while you watch your favourite series, or maybe you just don’t feel like your day has really started until you’ve completed... Continue reading→
BRC releases RAMS AMPLIFY™ Reach & Frequency data
The Broadcast Research Council of South Africa (BRC) has confirmed that the RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data has been released to the media and advertising industry with immediate effect. The BRC’s CEO, Gary Whitaker says, “We are pleased and excited to announce that the new innovative Reach and Frequency radio data... Continue reading→
Gearing up for the MMA’s SA IMPACT Conference: Thriving in the Modern Marketing Landscape
Fact: 78% of CEOs rely on their CMOs to steer growth in their organisations and move the financial needle by aligning to the efforts of their boards and CFOs. As such, never before has the CMO role been as integral to the needs of the business, not least due to ever shifting market dynamics. This... Continue reading→
Net#work BBDO unlocks the industry’s new next with Executive Creative Director appointment
Net#work BBDO, leading creative and strategic agency, appoints Marcus Moshapalo as Executive Creative Director from 1 September 2023, as the driving force behind its partners’ creative ambitions. With over 20 years’ experience, pegged by local and international accolades, Moshapalo’s crafted ability to captivate audiences by intercepting to the mood of the moment, continues to... Continue reading→
Airport Ads Launches The Atrium – 160sqm of Large-Format digital – at OR Tambo
Airport Ads®, one of the most innovative airport media companies in the Middle East and Africa Region (MEA) and part of the Provantage family of companies, has announced the launch of The Atrium, its latest digital airport media solution situated within the International Arrivals Atrium at Johannesburg OR Tambo International Airport. The Power of Digital... Continue reading→
Donovan Goliath To Host The 2023 DStv Content Creator Awards
In proud partnership with DStv, Samsung Galaxy, 947, TikTok, Spotify, SOL, Steyn Entertainment, LIFT and One-eyed Jack Anticipation is in the air with just a few more sleeps until the “Purple Carpet” is rolled out to welcome the who’s who of content creation to the second DStv Content Creator Awards, in association with Samsung Galaxy... Continue reading→
ACCENTURE SONG NAMED DIGITAL & DIRECT AGENCY OF RECORD FOR TELKOM
Accenture Song has been appointed digital and direct agency partner for Telkom – one of South Africa’s providers of communication services, following a competitive pitch process. This win holds notable significance as it marks the first piece of business for the newly positioned tech-powered creative group, firmly establishing its credentials as a new breed of... Continue reading→
Outdoor Network Completes Rollout of Backup Power for its Always ON OOH Advertising Solution
In a strategic move to combat the adverse effects of loadshedding on the Digital Out of Home (DOOH) advertising industry, Outdoor Network – part of the Provantage family of companies and a leader in digital and static billboard advertising – has successfully completed its installation of 20 backup power generators at key sites throughout South...
If you’re not advertising online, you’re invisible
If you’re not advertising your brand or product online, it’s invisible to the world beyond your immediate physical community. That’s where digital advertising comes in. Digital advertising is easily targeted at particular audiences, down to individual level, and tailored to particular audiences who can immediately follow calls to action. It’s an essential part of the... Continue reading→
Ecommerce Needs to Get More Immersive. Could Video Be the Answer?
Video content can enable e-commerce websites to replicate real-life customer experiences, enticing visitors to spend more time and add items to their shopping carts, all in the video. By Ben Wagner, CMO, VMLY&R South Africa It doesn’t seem that long ago that customers were prohibitively fearful of transacting online. The idea of entering your bank... Continue reading→