Latest Industry News
Understanding the role of Procurement will help agencies secure more client wins
So says, Scopen Africa whose Information obtained from agency scope 2017/2018 indicates that 54% of adverting and media agency negotiation processes are led by marketing while in 41% of those processes both parties (marketing and procurement) are present. The study also found that 63.7% of marketers are influenced by an agency’s offering and 36.3% make... Continue reading→
Let’s talk Blockchain
Save the rain forest. Track property owners. Get better protected data. Let’s talk Blockchain. Shantel Morgan, Insight Strategist at The MediaShop discusses Blockchain in today’s everyday life and media environment. I’ve recently found myself delving into the quite unknown world of Bitcoin and crypto currencies. What I’ve discovered is that crypto currency is certainly here... Continue reading→
Duke tops off new business haul with Pioneer Foods win
DUKE Advertising has recently been appointed to handle the advertising for the Pioneer Foods’ snacks and treats, pasta and legumes categories. This new business includes several different brands in these categories and is the latest acquisition in a particularly successful new business phase for the agency. Commenting on the agency’s new business growth, DUKE C.E.O Wayne... Continue reading→
Cobus van Zyl appointed as EBD At FCB Africa
Cobus van Zyl, a marketing communications professional with seven years’ experience in South Africa and eight in various sub-Saharan Africa markets has been appointed an Executive Business Director at FCB Africa with responsibility for FCB Connect, the liaison between the group’s affiliate agencies on the continent and clients with a footprint in markets across the... Continue reading→
Rapid Blue production scoops prestigious award
Rapid Blue is delighted to announce a Best International Format win for their production Shark Tank South Africa for M-Net, channel 101 on DStv, at the Annual South African Film and Television Awards 2018 (SAFTAs). The series received the Golden Horn, the official SAFTA trophy, at a ceremony in Sun City on Thursday 22th March.... Continue reading→
Campuses in South Africa embrace cryptocurrency
While the Bitcoin price may have decreased since the highs of 2017, the interest in learning about it and understanding the underlying blockchain technology that powers it has continued to climb. In response to surging demand, Vega (a brand of The Independent Institute of Education – The IIE), has introduced a comprehensive cryptocurrency short course... Continue reading→
Business Insider South Africa surpasses more than a million users its first month
Following its launch at the end of February, Business Insider South Africa has already become the third largest financial website and one of the top 25 websites in the country. In March, the site had 1.4 million unique visitors and generated more than 4.2 million page views, according to Effective Measure. Launched in partnership with... Continue reading→
How are online influencers leveraged around the world?
Interested in learning more about global trends in blogger and influencer marketing? The experts available through IPRN are available to help! To learn more, contact IPRN’s General Secretary Luis G. Gonzalez (luis.gonzalez@iprn.com) or visit the website at www.iprn.com. Online influencers can have a major impact on how consumers perceive, interact with and purchase from a... Continue reading→
Less sell and more engagement, is where real results are found
Off the back of 7 sold out shows, the Matt Brown Show in partnership with the Influence Institute and Sales Guru did it again. Last week saw over 150 business owners, entrepreneurs and sales executives converged on the Mesh Club in Rosebank for the latest Matt Brown Show – Sales and Persuasion Masterclass. The Matt Brown Show... Continue reading→
The Herald to launch revamped HeraldLIVE with Boomtown-created engagement campaign
South Africa’s oldest newspaper, The Herald, is jumping into the digital world with both feet and running a launch campaign with the help of Boomtown, to drive awareness of its new HeraldLIVE online platform. “We’re really proud of the new HeraldLIVE website. It’s been an extensive journey to develop a platform that allows our readers to immerse... Continue reading→