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Latest Industry News

What is the ideal marketing channel mix for your e-commerce store?

Raymond Smit, Head of Paid Search at Reprise Digital South Africa offers retailers and online businesses, tips on maximising their digital marketing efforts. Advertisers are spoilt for choice when it comes to selecting digital marketing channels in order to encourage visitors to their website and ultimately, drive sales. Often it’s a daunting task to find... Continue reading

Disney joins This Girl Can for first branded content push

FCB Inferno has launched its newest work for the multi-award winning “This Girl Can” campaign for Sport England, by launching a series of short films – inspired by Disney – that show moms engaging in home-based exercise routines with their children, getting them involved by dancing together to their favorite Disney music. To celebrate the positive... Continue reading

FCB Joburg’s Pizza’s Halloween campaign delivers scary results

Debonairs Pizza’s recent Halloween campaign captured South Africa’s imagination and delivered scary results in terms of social media uptake. Just what Toni Joubert, Marketing Executive for the 27-year-old Proudly South Africa brand, wanted. “Debonairs Pizza’s intention this year was to ‘join the conversation during Halloween in a way that would capture people’s imaginations and in... Continue reading

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