Latest Industry News
Blacksmith Collective takes creative content production national
Blacksmith Collective, an innovative production collective specialising in content creation and creative problem-solving, has expanded its presence across South Africa, bringing its unconventional approach to content production to the country’s biggest creative hubs. Spear-headed by creative duo, Marcus von Geyso (Executive Creative Director) and Diogo Mendonça (Managing Director), Blacksmith Collective works with a trusted partner... Continue reading→
Anglo wins with Makarapa
The third series of Makarapa City, Anglo American’s bespoke edutainment radio soapie, conceived and created by brand storytellers Creatrix, won the Drama Category at the 2018 Liberty Radio Awards The series hit the airwaves in 2017 with a twelve-part drama series in six South African languages on selected African Language and Community Stations broadcasting to... Continue reading→
Revolting Rhymes wins the International Emmy Kids Award for Animation
This was Revolting Rhymes’ 12th major international award; it had previously won the Cristal at Annecy; Best Animated Special at the Annie Awards; Best One-Off Special at Kidscreen; and Best Animation at the BAFTA Children’s Awards. It was also nominated for an Oscar. Produced by Magic Light Pictures, Revolting Rhymes was animated at Magic Light’s Berlin studio and Cape Town’s Triggerfish. Directed... Continue reading→
SA Young Lions Judging Panel
Cinemark, as the official local representative and as the proud sponsor of the Film category of the Young Lions Competition, is honoured to share with you the 2018 Young Lions Judges panel. Please kindly see below this year’s Young Lions judges which include young creative trail blazers such as Maps Maponyane, Ayanda Sithebe, Sbu Sitole... Continue reading→
Create PR buzz for your event – tips from the experts
Whether you’ve booked a stand at an expo or you’re holding a customer event to launch a new product, a good PR plan will give your budget more mileage, generate interest, drive attendance and ensure exposure long after the last guest has left.From our experience, here are some basic tips to help you boost the... Continue reading→
Boosting entrepreneurship one angel at a time
Jozi Angels calls on corporate employees to become part of the startup ecosystem The role of corporates in the startup ecosystem is not new. They help drive the growth of startups and boost innovation. Corporate Venture Capital (CVC) is one of the various ways that corporates go about engaging with the startup space and involves... Continue reading→
New SA Tourism campaign with Ola
“This is your country”, a brand new campaign from SA Tourism inspiring South Africans to travel their own country as part of the Shotleft initiative that promotes a culture of local holiday travel, has been brought to life in a colossal production by Ola! Films. The brief from FCB Johannesburg was to produce a TVC... Continue reading→
Shop for good to aid better education for generations to come
As part of its centenary celebration, Sanlam’s new through-the-line campaign – launched last month – gives South Africans the opportunity to shop for good. While many of us assume SA schools have the essentials necessary to provide positive learning spaces for children, this is simply not the case. Part of a succession of campaigns that... Continue reading→
Habit – the advertising industry’s ultimate loyalty programme
A little-considered consumer practice that is frequently ignored in the advertising business should properly be known as the industry’s ultimate loyalty programme: Habit. This was one of the key messages from Chicago-based FBC Red Retail Strategy Director, Curt Munk, to FCB Africa staff during a recent visit to Johannesburg and Cape Town. Although commonly disregarded... Continue reading→
Keep the rainbows, give us representation
Internationally, brands like Banana Republic and Tiffany & Co have successfully featured same sex couples and LGBTQ audiences in their advertising as part of an attempt to include gay audiences. And yet South Africa, famed for our diversity, continues to represent homosexuals either as clichés or stereotypes. Wouter Lombard, head of talent at M&C Saatchi Abel, explains why... Continue reading→