Latest Industry News
What exactly is SEO and why do you need it?
Bill Gates famously said, “Content is King”, and in no situation is this more relevant than when it comes to SEO. Truth be, if you are working in any sort of online industry, whether it be content development or advertising you will most likely have come across the cryptic and rather enigmatic term ‘SEO’. I... Continue reading→
Speakers confirmed for #PAMRO2019
With less than a month to go to the Pan African All Media Research Conference, PAMRO is in the process of finalising its itinerary and would like to announce a final call for delegates. This year’s conference will explore the theme: Investing in research, investing in brands, investing in Africa, and PAMRO is delighted at... Continue reading→
The Nedbank IMC 2020. Marketing Works. Or does it?
Right now, intangible brand assets are worth US$57.3trillion globally. That’s A LOT of Rands. Yet, marketing still doesn’t sit with the grown-ups around the boardroom table. Why? The Nedbank IMC 2020 is themed Marketing Works. Work It! and it will explore why marketing is last on the agenda of every conference call and first to... Continue reading→
Better digital media ROI with data-driven creative
By Jay Thomson, Co-Founder & Chief Digital Officer at Hoorah Digital Consultancy Brands need to realise that data is not just numbers. Data IS PEOPLE. Data IS treasure! Data that is used correctly, is your consumers’ voice. Data speaks! Data is a brand’s lifeline to better strategy, better execution of work, and improved ROI. Even... Continue reading→
Leadership change for Cape Town-based Hero
Independent full-service agency, Hero, is proud to announce that it has appointed a new leadership team effective May 2019. Amanda Lambe, who started her career in marketing almost two decades ago, has been promoted to the position of managing director. She will be taking over from Andrew Hall, who will be stepping down as managing... Continue reading→
Social Media and Social Anxiety
By Skye Littlefield, Social Specialist at Hoorah Digital Without a doubt, social media has contributed to a society of nervous, fidgety, and anxious people. A society of people who wake up, pick up their phones and don’t put them down for the next 16 hours. We no longer know what impulse control is and, even... Continue reading→
The future of digital marketing is adding value, not noise
By Amanda Lambe, Managing Director at Hero Data reveals that South Africa shows a 23% increase in active mobile social users and a 7% increase in internet users. South Africans spend an average of 8 hours and 32 minutes every day using the Internet via any device. Online shopping for fashion-related items increased by 25%,... Continue reading→
Are young creatives really in it for the love of advertising?
Tiido is a 22-year-old copywriter from Hero, a full-service advertising agency based in Cape Town. He has always enjoyed writing, which started off as rap and later grew into poetry. “In matric, a family friend told me about ‘this thing called copywriting’, without thinking too hard about it, I signed up for a course at... Continue reading→
Digitising The Automobile Association Of South Africa’s Legacy System – Saving Time And Cost
The Automobile Association of South Africa (AA SA) faced mounting costs from a legacy communications system, in addition to requiring an omni-channel solution that enabled easy integration into existing communication channels. Itec developed an easy-to-implement and cost effective solution using the Mitel communications system AA SA mandated Itec to transform their existing legacy communications contact... Continue reading→
Video marketing trends for 2019
Yum Yum Videos’ 2019 Video Marketing Trends Survey. Some of the stats include: * 67% of queried businesses are planning to make more than three videos this year. * 83% of business owners are going to invest in explainer videos in 2019. * Instagram has the best video marketing ROI compared to other social media platforms....