Latest Industry News
Brands need to catch up with their influencers
Does advertising need to catch up with the internet? Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says “Hell Yes!” Word of Mouth is probably one of the oldest and most trusted methods of marketing because there’s nothing like a good recommendation of a product from someone... Continue reading→
New Marketing Manager for Mattel South Africa announced
Mr Andrea Ziella has been appointed as the Mattel South Africa Head of Marketing and Trade Marketing as of the beginning of May 2017. Ziella, former Senior Business Unit Manager (Infant & Pre-School) and Digital strategy at Mattel Italy, will be head of Trade, Marketing and Digital development for South Africa to boost the growth... Continue reading→
The act of Reading delivers a focused and engaged consumer
The Publisher Research Council’s (PRC) latest South African research – Media View shows that although consumers may not be spending as much time reading as engaging with broadcast media, the time spent reading is more focused and far less distracted. #ReadToRemember Conducted independently by Kantar TNS, the Media View survey, commissioned and funded by the... Continue reading→
Brand Union captures essence of arise in unique visual ID
Sub–Saharan investment and development company, Arise appointed Brand Union late last year to create and launch its new brand into Africa. The African holdings of three cornerstone investors, namely, Norfund, FMO and Rabobank joined forces to create Arise as a locally based and locally focused company. And in February, the launch took place in Cape... Continue reading→
Golf Ads™ lands exclusive rights to in-cart screens
Golf Course media specialist Golf Ads™ has recently added 2500 in-cart screens to its highly engaging Golf TV™platform. The national Golf TV™ network is now available not only in the clubhouse but also in the golf cart as part of the on-cart GPS system, offering advertisers another key touch point for capturing the attention of... Continue reading→
Mall Ads™ provides exclusive opportunity for Cuddlers at Mall of the South
Mall Ads™ has implemented a campaign for Cuddlers at Mall of the South in Johannesburg.With Mall Ads’™ exclusive advertising rights within the baby change room environment, the campaign is the first of its kind and is set to pave the way for bespoke and innovative opportunities in the mall space. John Faia, GM: Mall Ads™,... Continue reading→
Walk a mile in your consumer’s shoes to discover the pot of gold!
I’ve been in a few meetings over the years where it became very evident that a lot of teams, whether public relations, creative agencies, media agencies or even in marketing, are just not familiar with the mindset of the very consumer they are trying to reach. It’s not always necessary to work through piles of... Continue reading→
Five tips on how to manage your outsourced marketing team
As the MD of a marketing agency, I’ve had my share of client and team interactions. Coming from the perspective of both a team member – before I was promoted – as well as a team manager, and now as MD, I’ve had the opportunity to witness and learn a lot about being part... Continue reading→
Playmakers become first SA Agency to win at Clio Sports Awards
Playmakers has become the first South African agency to win an award at the prestigious Clio Sports Awards in New York. The agency was awarded a Clio for its Coca-Cola campaign #ThatsGold @SuperSportTV in the Partnerships, Sponsorships & Endorsements category. The campaign entailed creating a series of commercials around the 2016 Olympic Games where fans... Continue reading→
South African shoppers influenced by clicks and bricks
New research by Nielsen reveals that thinking in terms of bricks versus clicks is outdated, bricks-and-clicks is the current and future retail reality; especially in emerging markets, including South Africa. Nielsen’s new global research “What’s in-store for online grocery shopping – Omni-channel strategies to reach crossover shoppers” was conducted in 63 countries to assess consumer... Continue reading→