Latest Industry News
A positive reality show for brands!
The second season of the incredibly successful and gender-neutral global production The Fashion Hero, is set to start filming from March 2021 at Sun City. The unique qualities of the show will act like a beacon for brands looking to integrate products seamlessly within the locally produced series aired across multiple countries. “The reality... Continue reading→
We gotta get down to get up!
Herman Degener, Digital Media Strategist at The MediaShop What interesting times we live in… pardon the cliché but seriously, each week brings with it something new and interesting that makes us less certain and more anxious about how things are going to turn out! Google reports that 15% of daily searches are still of the ‘never-seen-before’ variety, so we... Continue reading→
New Debonairs Pizza TVC celebrates SA’s fondness for being ‘happiiii’
Debonairs Pizza is celebrating South Africa’s fondness for being ‘happiiii’ during the festive season with a new TVC from FCB Joburg for its current value deal, the Festive Deal. A large Triple Decker, two small Margherita pizzas and 10 cocktail Cheese Grillers, the Festive Deal is perfect for sharing with friends, not ‘a’ friend; or... Continue reading→
Nina Morris Lee takes over the reins at Moonyeenn Lee & Associates (MLA)
Internationally acclaimed South African agent and casting director, Moonyeenn Lee, passed away in July of this year and left her 46-year-old business to her daughter-in-law Nina Morris Lee and her daughter, Cindy Lee. MLA has earned the reputation of representing the best of South African acting talent. Morris Lee will lead the talent agency as... Continue reading→
Are you the next The MediaShop Johannesburg MD?
The MediaShop Johannesburg is an agency steeped in local and international recognition. Now the company is ready to expand its team again with the appointment of a Managing Director to head its flagship office. “Our agency is known for being innovative and pioneering, and our next Johannesburg based leader will need to match those qualities... Continue reading→
South Africa’s online shoppers given opportunity to shop more sustainably
South African shoppers have been given the opportunity to shop more sustainably by carbon offsetter, ReSpek Nature, and leading online retailer, geewiz.co.za. In a first for both entities, shoppers will be shown a message at checkout asking if they would like to offset the carbon footprint of their shopping basket by donating just R10 to... Continue reading→
Covid-19 fatigue is real, but marketers are still responsible for their brands
Victor Koaho, IMC Lead at The MediaShop After seven months of being in Lockdown most people are currently experiencing Covid-19 fatigue. During the initial period in winter most consumers were confined to their homes, with some not being able to earn a living. This also resulted in businesses being unable to sustain themselves, as they... Continue reading→
Don’t get triggered
By: Brent Lindeque, South Africa’s Good Things Guy Please don’t get triggered. This is just my thoughts on financial and emotional well-being during this time, and it is just my opinion for those that care to read what is on my mind. Here goes… It’s bizarre to watch many parts of the world go into... Continue reading→
Rust-Oleum lockdown ebook for kids generates interest
Rust-Oleum, the number one branded aerosol manufacturer in the world with a presence in 89 countries across six continents, was quick to recognise that it needed to create great content to remain top of mind during COVID, to keep sales up, and to help consumers ride out the lockdown. So it was that Crazy Cool... Continue reading→
Video didn’t kill the radio star
by Boomtown CEO, Glen Meier In 1979, the Buggles released the hit single ‘Video killed the radio star’, a commentary on the changing world of technology. It was chosen to be the first song to be played on MTV, which also happened to be the world’s first music video broadcasting channel. By late 2019, we... Continue reading→