Latest Industry News
Cinemark becomes Ster-Kinekor Sales – in a year of box office gold
Cinemark has rebranded as Ster-Kinekor Sales, and with a year of record-breaking box-office underway, cinema advertising is set to deliver dividends. A long-standing division of Ster-Kinekor, Cinemark has been South Africa’s leading cinema sales house for nearly half a century. Since its establishment in 1971, it has come to represent about 63% of cinema... Continue reading→
Publicis Machine’s ‘leave no trace’ approach to Sealand Launch campaign resonates
When hot local upcycling brand Sealand wanted to use the opening of its new store to entrench the brand’s philosophy of treading lightly on the planet, it turned to Publicis Machine to re-invent the traditional invitation. The result is as graphically beautiful as the Sealand brand and the high-end design goods for which it has... Continue reading→
South Africa’s favourite township brands revealed in Ask Afrika’s Kasi Star Brands survey
The South African township market is vast and diverse – it is essential that brand owners understand the distinct lifestyle segments within each township and that marketers are able to get a granular understanding of the nuances that lead to brand loyalty. To this end, Ask Afrika conducts its annual benchmark Kasi Star Brands survey... Continue reading→
Why entrepreneurs are the key to unlocking SA’s growth potential
It’s no secret that South Africa has faced difficult financial times in the past few years. With an overall unemployment rate of 27.2 percent and over half of all eligible youth struggling to find work, there is certainly cause for alarm and a need for sustainable solutions. “The fact that government recognises the link between... Continue reading→
Cape Town has a new Centre of Excellence: HelloFCB+ The Human Connections Agency
Two of South Africa’s regularly awarded agencies, Hellocomputer Cape Town and FCB Cape Town, have come together to form a new agency, HelloFCB+. With tools to design, build and run entire customer journeys, HelloFCB+ combines technology and creativity to create strong, meaningful connections between clients and their audiences from the moment they first engage with... Continue reading→
One size does not fit all
Maggie Pronto, Media Strategist at The MediaShop Personalisation in advertising communication is a key part of the consumer journey. Consumers want a unique connection in exchange for their time, but they’re also concerned about how brands use their data. Or are they? Research from “The State of the Connected Consumer” by Salesforce, indicates that consumer’s... Continue reading→
Digital transformation: it’s easier, and more rewarding, than you think
By Hannes van der Merwe (senior product manager at managed business services provider Itec SA) Digital transformation. It’s one of the buzzwords of our time. But it’s eye-wateringly shocking how few people actually know what it means, let alone apply it in their businesses. Part of the problem with digital transformation is that many business... Continue reading→
Caxton CTP makes sustainability a priority in its business
With almost 50 years in the industry, Caxton CTP has taken steps to ensure that all elements of their print production do not negatively affect the environment. There is a global shift towards going paperless in an effort to save the environment, and a number of companies have been quick to join the bandwagon. However,... Continue reading→
ECPTA appoints Boomtown as media planning and buying partner
Following a successful tender process, Boomtown has been appointed by the Eastern Cape Parks and Tourism Agency (ECPTA) as its media planning and buying partner. A previous client of Boomtown, it is delighted to be working with ECPTA once again. A three-year contract, Boomtown will be ensuring the ECPTA will be visible to the... Continue reading→
Growing Agency Rides Away with Trek Bicycles SA Account
Disruptive creative agency IMS, has won the local advertising account for global bike and cycling product manufacturer and distributor Trek Bicycles SA. From its humble beginnings in 1976, building steel bike frames in a Wisconsin, USA barn, Trek Bicycles is today a leader in the multi-billion dollar global cycling market. Leyat Regev, Trek Bicycle SA’s Marketing... Continue reading→