Latest Industry News
The modern day Mom and what brands need to keep in mind
The Modern Day Mom and What Brands Need to Keep in Mind by Louise Hefer, Media Strategist / Implementation Planner at The MediaShop I’ve been working on a brand within the Baby Care category for a couple of years now, and I’ve always thought that I have a good insight into moms and how to... Continue reading→
New Leadership to Joe Public Ignite
Joe Public United is excited to announce the appointment of a new generation of leaders that will take Joe Public Ignite, the group’s beyond-the-line (BTL) agency forward. When it comes to the growth of new leaders, the agency has always looked within to bring about growth of their people – an imperative aligned to the... Continue reading→
Cinemark announces SA’s Young Lions competition winners to experience Cannes Lions festival
They had just 48 hours to complete the task, from brief to concept shooting, editing and the final production of a 60 second commercial. But, for one creative team, those could just be the most important 48 hours in their exciting young advertising careers to date! The Cannes Young Lions competition for 2018 is currently... Continue reading→
The face of morning radio is about to change
ChaiFM is pleased to announce that businessman, author of ‘Carry on Baggage’ and ‘Tightrope: Musings of Circus South Africa’, speaker, and social commentator (not to mention its inimitable afternoon drive host) Howard Feldman is set to host the Morning Mayhem team from Monday to Fridays from 06:00 to 09:00.“Howard stood in on the Morning Mayhem... Continue reading→
Bona welcomes new deputy editor
Caxton Magazines has announced the appointment of Gugulethu Mhlungu in the position of Deputy Editor of Bona magazine. Self-confessed ‘wanna be’ Marvel Avenger and current Nightalk host on Radio 702 Monday to Thursday, Gugulethu is ready to add a new adventure to her mantle of skills. “My media career began at the age of 17... Continue reading→
Golf Ads™ launches Tag Heuer’s Connected 45
There’s no doubt that the golfing environment provides unique marketing opportunities for brands. Golf Ads™ provides an audience of 500 000 consumers who are captive, focused on their game and unhurried. This is one of the myriad reasons that Tag Heuer commissioned the golf media specialist company to implement a launch campaign for the... Continue reading→
Crossing borders with events
Organising events in other countries is exciting yet poses challenges in innumerable forms and can develop into situations which often require diplomacy and tact. Recently creating an event in Mozambique for Coca-Cola Beverages Africa, the team unpack (pun intended) the experience and share some of their learnings Crossing borders Make friends on all sides. The... Continue reading→
The ACA announces its CEO will be leaving to take on a new challenge
The Association for Communication and Advertising, the official industry body for the advertising profession in South Africa today announced that its CEO, Odette van der Haar, has tendered her resignation from the organisation that she so ably led for the past eleven years. The decision to leave was taken after much reflection and introspection on... Continue reading→
Meropa Communications climbs global PR rankings
Meropa Communications has climbed 20 places – to 220 – in the 2018 global ranking of the top 250 global public relations firms. Meropa is the top-ranked agency in both South Africa and Africa in the rankings just released by the authoritative industry-watch body, The Holmes Report. With growth of 10,5% in a global PR... Continue reading→
AdForum Worldwide Summit NYC – Key summit observations
Having recently attended the AdForum Worldwide Summit in New York, Johanna McDowell managing director of The Independent Agency Search & Selection Company (IAS) and Partner SCOPEN Africa will be presenting detailed and in-depth reports and case studies on global trends and up-to-date information on agencies at a Masterclass Session aimed at IAS subscribing agencies that... Continue reading→