Latest Industry News
FCB Joburg’s first shoot coming out of lockdown helps Toyota welcome customers back on the road
After more than two months of hard lockdown, Toyota South Africa Motors (TSAM) is welcoming its customers and other road users back on the byways and highways with a campaign from FCB Joburg. Featuring the agency’s first TVC shoot coming out of lockdown, #ToyotaUnlocked went live on several Toyota social media platforms, local TV channels... Continue reading→
Crazy times change behaviour. Forever.
By: Chris Botha, Group Managing Director, Park Advertising We’ve been through 9/11, load shedding and one of the worst droughts our country has ever seen says Chris Botha, Group Managing Director, Park Advertising. Now in the thick of COVID-19, there is more evidence that we will learn, overcome and possibly emerge from this crisis all... Continue reading→
Pockets of opportunity can always be found in adversity
By: Neo Mtshatsheni, Media Strategist at The MediaShop Despite the pandemic holding many hostage in their homes, South Africans have continued to find innovative ways to have their voices heard and to show off their skills through, for example, gaming or content creation. From a channel perspective, digital was always going to reap more benefit... Continue reading→
Airport ads bolsters Visionet Network with massive O.R. Tambo screen
Airport Ads has significantly strengthened its Visionet™ – Southern Africa’s largest indoor airport screen – network with the addition of a new large format digital Out of Home site at O.R. Tambo International Airport (ORTIA) in Johannesburg. In doing so, it has responded to market demand and its customers’ growing need for a greater... Continue reading→
Transit ads to roll out digitally enhanced network of ‘Powa Towas’
Transit Ads™ is once again pushing the boundaries in the commuter space, with the unveiling of a ground-breaking branding structure combining digital and large format static Out of Home formats in South Africa’s taxi and shopping mall environments. Powa Towa’s have proved to be highly successful advertising platforms and now the first ‘Digital Powa Towa’... Continue reading→
Ipeleng Khunou, Hezekiel Sepeng, Siv Ngesi, Janine van Wyk, Charne Bosman and more join the challenge for Mandela Day
Affectionately known as ‘CrazyLegs’, Ipeleng Khunou, who famously competed in the Two Oceans on crutches, has put his weight behind the ‘67 Kilometres for Mandela Day’ virtual race and has challenged colleagues in the sporting and entertainment world to do the same. So far, former Olympian Hezekiel Sepeng, comedian Siv Ngesi, Banyana Banyana captain Janine... Continue reading→
Good Things Guy joins panel on how to energise South Africa
South Africa’s Good Things Guy, Brent Lindeque is joining fellow panellists Happy MaKhumalo (Proudly South Africa), Jaun Pienaar (Apex Media) and Nwabisa Makunga (The Sowetan) on the topic of ‘Energising our biggest brand – South Africa’ on the 9th July at 10am. “Even though South Africa has its challenges, we have so many good stories... Continue reading→
Masks, sanitisers and Zoom – local team takes TV ad production to a new level
What did it take to shoot a TV ad during South Africa’s lockdown? Over 75 hours of Zoom meetings, 48 Skype casting calls and four remote callbacks, six hours of online cast rehearsals, five virtual location reccies, over 1500 WhatsApp messages, 200 emails, hundreds of phone calls, and a very unusual kind of shoot day.... Continue reading→
ACA Board of Directors and Executive for 2020/21 Announced
The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2020/2021 fiscal were elected at the 73rd Annual General Meeting held on Wednesday 24th June 2020. The AGM was held virtually and in line with social distancing measures. The incoming Board is as follows: Wayne Naidoo: Chair Duke Group Chief... Continue reading→
Sportscene early adopter of branded digital radio
Bricks-&-mortar and online sportswear specialist in The Foschini Group, Sportscene, has launched its own custom digital radio station in collaboration with digital media innovators, inBroadcasting. In line with its brand ethos and prime target market’s preference, Sportscene Radio’s playlist will feature the most current and newest tracks from the Trap and Hip-Hop genres. It is... Continue reading→