Latest Industry News
FCB Cape Town and Hellocomputer Campaign Helps Online Florist Bust The Drought
A campaign created by FCB Cape Town and Hellocomputer for NetFlorist, South Africa’s largest online florist and gifting company, came to the business’s rescue when sales dried up in 2018. According to Managing Director, Ryan Bacher, the old adage ‘Nothing says I love you quite like flowers’ just didn’t hold water when it came to... Continue reading→
Tribeca PR lights the way for Eaton SA
Eaton Electric South Africa (Eaton SA) has renewed its contract with Tribeca Public Relations to support the multinational power management company in achieving its business objectives on the African continent. Reporting into Eaton’s EMEA agency in Dubai, the Tribeca team works closely with executives at the company’s Wadeville facility in Johannesburg to maximise opportunities for... Continue reading→
Mind over money when it comes to consumer prosperity
Nielsen has launched its 2019 Changing Consumer Prosperity Report which highlights how global consumers think and feel about their financial situation and reveals that when it comes to feeling prosperous, mindset matters more than income. Executive Director, Thought Leadership Nielsen Global Markets Ailsa Wingfield comments; “What we found is that financial factors like income... Continue reading→
The MediaShop says Goodbye to Dick
The MediaShop says “Goodbye” to Richard John Raddon Reed, who only wanted to be called Dick, and who was the founder of The MediaShop. “It is with great sadness that we announce the passing of Dick Reed on 5 March 2019 in Cape Town, where he lived for many years,” says Chris Botha, Group MD... Continue reading→
Dani Hynes Directs South Africans ‘Making Strides’ For Johnnie Walker
Egg Films’ Dani Hynes and McCann 1886 have collaborated on a TVC unpinning a new campaign for Diageo brand Johnnie Walker that both commemorates and celebrates the ambition and determination of South Africans who have made it to the top of their fields. The creative directors at McCann 1886, Theo Egbers and John Withers, were... Continue reading→
In-store digital experience to change local retail
In-store advertising innovators Smart Media With the South African e-commerce market expected to top $4.7 billion by 2023 (up from $2.5 billion in 2017), many would be forgiven to think that traditional retail is dwindling. However, there remains significant opportunities for merchants to drive in-store shopping for a more integrated consumer experience.Many retailers make the... Continue reading→
Meetings Africa 2019 thrives with locally-developed mobile event app from Flock
Delegates to Meetings Africa 2019, the biggest to date with over 350 exhibitors, embraced the mobile application provided by Flock Event Management to make their show experience seamless and productive. Arguably the premier trade show for the business events and meetings industry on the continent, Meetings Africa showcases Africa’s diverse offering of services and products... Continue reading→
Sony MEA appoints Tribeca PR as its South African agency
Sony Middle East and Africa (Sony MEA) has appointed Tribeca Public Relations (Tribeca) to support it in expanding awareness and driving growth of its extensive range of audio and digital imaging products in South Africa. Drawing on its years of experience working with international consumer electronics brands such as Epson, TomTom, Logitech, Garmin, Asus and... Continue reading→
New Brand Manager for Glenlivet appointed
THE Glenlivet’s new South African Brand Manager is THE Keval Ramraj, a young man who has his finger on the pulse of the world of single malt whisky – and whose competitive edge bodes well for the future of this whisky brand that owns the reputation of being THE single malt whisky in the world.... Continue reading→
The MediaShop rated top media agency in SA by RECMA
The MediaShop has once again been acknowledged as the top media agency in South Africa, this time by international evaluation agency RECMA (Research Company Evaluating the Media Agency Industry). RECMA is the only global research company that evaluates media agencies worldwide. The company delivers a qualitative evaluation of media agencies based on 18 criteria in... Continue reading→