Latest Industry News
Looking up towards 2019…
Gareth Grant, Business Unit Manager at The MediaShop says that we’re looking at our smartphones every 12 minutes, but is it making us smarter? In today’s hyper connected ‘smart’ world, we find ourselves operating at an increasing and ever demanding pace. To help facilitate this are the likes of laptops, smartphones, Google, YouTube, smart watches,... Continue reading→
Adfocus honours Mariana O’Kelly with Industry Leader award
Ogilvy Johannesburg executive creative director Mariana O’Kelly has been recognised for her ongoing contribution to growing the creative industry, winning the special award for Industry Leader of the Year at the Financial Mail Adfocus Awards 2018. Mariana’s creative leadership has helped secure Ogilvy’s position among the most highly regarded creative teams, with the agency named Creative... Continue reading→
Caxton and SPARK Media ready for the festive season!
This is the state of Caxton Printer’s factory floor right now! “Our local newspapers are filled to the brim with inserts from our retailers ahead of the 2018 festive season, ready to be delivered to homes around the province,” says Gill Randall, Joint CEO of SPARK Media. “Retailers know that these inserts are probably the... Continue reading→
The world’s largest Programmatic conference in a nutshell
On the back of attending Programmatic I/O in New York, Ashleigh Footit, Head of Techops, Programmatic and Performance at SPARK Media shares some insights into the state of programmatic advertising, brand safety and ad fraud both in the US and here at home. After an intense two days spent at the world’s largest conference on... Continue reading→
The 2019 Nedbank IMC Conference gets the full frontal on email marketing with Everlytic
As a local service that bears all the potential of your email and SMS campaigns, automating communications and making life easier for marketers, Everlytic is a perfect partner for the 2019 Nedbank Integrated Marketing Conference. For a conference that aims to strip away the fluff in marketing by focusing on what’s important – the bottom... Continue reading→
Woodlands Dairy encourages people to “clean up your hood for good”
Woodlands Dairy and its First Choice brand are brands with purpose, and as part of the brand’s “the good movement”, it is using it’s approach to do encourage people to “clean up your hood for good”. An initative concepted by Boomtown for Woodlands Dairy and First Choice, it will initally roll out a ‘clean up... Continue reading→
On trimming your dog’s nails, heart rate monitors and captivating advertising
Craig Wallis, Business Unit Manager at The MediaShop We are all aware of the fact that we get bombarded with hundreds of advertisements every day courtesy of our exposure to numerous media. Just this morning I was on Pinterest reading a post on, “How to trim your dog’s nails.” (Yup, a real first world issue).... Continue reading→
From coins to cards to apps – loyalty in business takes on a new form
Both e-commerce and bricks & mortar companies are exploring various channels to not only retain current customers but attract new business. The retail market has become so competitive that loyalty and reward programmes are widespread and are adapted to suit current market conditions. These programmes are now much more than a mere once-off merit or... Continue reading→
16 days of activism, 16 stories of hope
16 Days of Activism Against Gender-Based Violence, an international campaign to challenge violence against women and children, launched on 25 November 2018 and runs until 10 December. To mark this year’s campaign, Missing Children South Africa (MCSA) will share a positive story every day for the 16 days with its #16Survivors for #16DaysOfActivism campaign. The... Continue reading→
Time For South Africans To Go Mal For New ‘Wear It Forward’ Campaign
Making a difference to needy South Africans through creativity? You’ve got to be crazy. More accurately, you’ve got to be MAL. Just ask Mike Schalit, co-founder of ad agency Net#work BBDO , now co-steering it’s non-profit MAL Foundation into exciting new waters, as it embarks on a new range of madcap projects designed to plough... Continue reading→