Latest Industry News
Boomtown encourages inclusion of ‘marketing for good’ elements in client campaigns
Boomtown, the agency behind the recent Stellenbosch University identity redesign, is actively encouraging its clients to rewrite their consumer communication strategies to include marketing for good elements. Most recently (June 2021), the agency assisted client National Glass draw attention to the gun violence that is wrecking communities in Gqeberha’s Northern Areas with its ‘The Last... Continue reading→
The MediaShop Cape Town wins at MOST
The MediaShop CPT team achieved their rightful first place – winning The Lamb MOST Award for Media Agencies 2021. Managing Director Bonita Bachmann says: “We are honoured and humbled, but equally proud of the scorecard achievement proving that we are able to effectively push boundaries and ‘hold our own’ amongst our respected peers nationally. I... Continue reading→
The MediaShop dominates at MOST Awards!
The MediaShop Johannesburg has taken top honours at the annual MOST Awards once again. This year, The MediaShop Johannesburg was crowned Full Service Media Agency of the Year and overall Media Agency of the Year. “It is extremely humbling to be recognised by our industry peers and stakeholders, especially in such an extremely challenging trading... Continue reading→
SoulProviders Collective appoints Nosipho Ginindza as Managing Director
The board of SoulProviders Collective (SPC) has appointed Nosipho Ginindza (39) as the new managing director. The appointment, effective from 1 September 2021, sees Ginindza refining the agency’s commitment to being a purpose-led agency. SoulProviders Collective, which is majority-owned by the Matrix Communications Group (Matrix Group), with a women-led management team, is a one-stop creative... Continue reading→
The MediaShop employs more interns this year
Despite tough trading conditions, The MediaShop has remained steadfast in its commitment to employ interns each year over at least the past decade, ensuring that many bright young minds enter the media industry. Since 2012, The MediaShop has trained 47 people and employed 22 since the beginning of 2012. The company’s Durban office is... Continue reading→
If you think online gaming “is just a game”, then you’re not part of The Matrix
Riezkhah Allan, Media Strategist at The MediaShop With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out – the shift in Gaming. Lockdown was the main reason we saw the spike in the gaming revenue. Already, we know consumers no longer follow channels, but... Continue reading→
FoxP2’s #16DaysOfLight campaign on finalist list for SA’s inaugural Effies.
FoxP2’s #16DaysofLight campaign against gender-based violence has been named as one of only 38 finalists in the inaugural edition of the Effie Awards South Africa. This latest recognition follows acknowledgment of its creativity and execution, as well as effectiveness, by other jury panels globally and locally. Judges in the 2020/2021 Clio Awards gave the campaign... Continue reading→
Latest RAMS update from the BRC
The Broadcast Research Council of South Africa (BRC) says that the RAMS (Radio Audience Measurement Survey) fieldwork and data processing for quarter two has been completed, but options for the release of the data to the industry are being reviewed. “A sample of over 9000 respondents was achieved in Q2 (April/May/June) by means of the... Continue reading→
Matrix Communications Group in the forefront of women advancement
Encouraging women to be at the forefront by taking leadership roles in the group is the intention of the Matrix Communications Group (Matrix Group). The integrated marketing and communications investment group, which was established in September 2020, has taken a decision through this ethos to invest in the upliftment and advancement of women in the... Continue reading→
Toyota SA takes the esports high ground with the launch of The Toyota Gaming Engine
Following a strategy developed by its activation and sponsorship agency, Brand Inc, Toyota South Africa has taken the esports high ground with the launch this week of The Toyota Gaming Engine (TTGE). The launch of TTGE is yet another world-first first for the South African-based vehicle manufacturer, being the first of the businesses within the... Continue reading→