Latest Industry News
The Frog in the Pot
Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all. A famously made meal in the beautiful country of France is “Cuisses de Grenouilles” or Frog’s Legs. Seasoned in flour and then sautéed in butter and olive oil... Continue reading→
Five ways to hack Google rankings
Securing a brand’s place at the top of Google’s rankings is the new holy grail in marketing. Being ranked at the top of Google doesn’t refer to paid search which are the first links you see marked with “AD”, they’re the links that appear directly underneath the ads and are known as organic results. According... Continue reading→
Global Out Of Home Media Rebrands For The Future
2018 has been a year of change for Global Out of Home Media – a division of the Provantage Media Group – in which it has implemented and put in place foundations upon which to capitalise on its market-leading position in the African market and deliver tangible results for its customers. A key element in... Continue reading→
Music in advertising
Adam Howard of Howard Audio explains the strong bond between brand and music as he takes us through the evolution of the MAQ Campaign music brand mnemonic while Bliss Brands Marketing Director Liezel Bygate says the proof is in the sales figures… Mnemonics might not be everyday conversation, but they are integral to the advertising process:... Continue reading→
Debonairs Pizza Loses Its Head
If you were asked to compile a list of engaging digital initiatives from brands that typically live in the traditional media space, chances are you’d add ‘Headless Deliveryman’ created for Debonairs Pizza by FCB Joburg to celebrate Halloween to that list. Brainchild of FCB Joburg’s Creative Director Mbeu ‘Snooze’ Kambuwa, Art Director Nicola Bower, Copywriter... Continue reading→
Heineken Invites football fans to share the drama in a South African Out-of-Home first
What do you do when one of the world’s biggest beers and one of the largest sports events on the planet ask you to ‘share the drama’? You engage…particularly when they’ve used cutting-edge billboard technology and a visually-captivating creative execution to grab your attention. That was the case when UEFA Champions League sponsor Heineken collaborated... Continue reading→
The SpaceStation’s viewability stats exceed market standard by 20%
Recent stats* released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is a much higher than the South African market standard, over the same period, of 51%. The same stats also showed an above-the-fold viewability of 82% compared to a market rate of 65%... Continue reading→
VUKA: Short Film Long-Lasting Message Be Part Of The Change
Underage drinking is an endemic problem in South Africa which increases during the holiday season. To help reduce the misuse of alcohol and rally South Africans to curb underage drinking, SAB, together with integrated brand and communications group, Joe Public United, launched a powerful short film for the SAB’s 18+ #BeTheMentor programme. The film taps... Continue reading→
5 PR Trends to look forward to in 2019
By Mamahlatse Marokane, Tshimollo Media 2018 oversaw the continued evolution of what it is to be a PR professional, as it became more influenced by digital elements, social media and marketing. Importantly, as content became more visual, it superseded the tried tested methods, such as traditional press releases, whilst also bringing about the rise in the... Continue reading→
AGENCY SCOPE UK 2018/2019: Early insights, possible trends
“The primary value of AGENCY SCOPE 2018/19 is in giving subscribing agencies from-the-horse’s-mouth information about marketers’ needs. It’s a unique tool that enables agencies to up their game and provide new services, while showing them how their agency positioning is seen in the marketplace by all marketers, not only their clients.” This is the... Continue reading→